What is Graphic Design

IF 1.5 4区 文学 Q2 COMMUNICATION Technical Communication Pub Date : 2003-11-01 DOI:10.5040/9781350036055.ch-008
K. Kitalong
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The study of semiotics, emphasizing the philosophy of communication, provides a rich historical and intellectual base for experimental projects combining verbal and pictorial information. Weekly projects reflect a broad range of disciplines within the field of design. Computer instruction will be provided as it relates to specific projects. Pre-Req: GD I. Empirical explorations of typographic messages through placement, massing, weight, size and color are analyzed to develop an understanding of aesthetic composition of typographic form and meaning. Legibility, unpredictability and sequencing, as well as the use of grid structures, are investigated. The development of critical judgment about typography is emphasized. 3 credits. Prerequisite: Graphic Design I. Pre- or corequisite: Graphic Design II. The complex issues unique to book design are explored through studio projects and presentations that emphasize the grid, effective sequencing and typographic form. Computer instruction will be provided as it relates to specific projects. A studio experience with the physical, compositional and conceptual components of pictorial invention and image-making. Readings, assignments and critiques will enhance the development and articulation of an inventive individual approach to the painting discipline in preparation for advanced level work. Pre-Req: FA-130A. and technicians, and class trips. Artists discussed will range in age, background, discipline, materiality, and ability. Students will develop and strengthen conceptual frameworks underpinning their work alongside expanding their processes, techniques, and methodologies. This is a rigorous, studio-intensive course requiring participants to maintain active working hours outside of class. This course will support students’ individually determined painting projects with emphasis on building sustainable studio practices and generating research strategies. We will focus on personal artistic tool-building, through visual theory and material processes, considering each artist’s studio as an adaptive instrument for experimentation. Individual and Group critiques will dictate the assignment of readings, projects, and exhibition visits. Lens/Screen/Print I is the first section of a two-semester trajectory. This is an immersive foundation course in the practice of photography focusing on a critical engagement with lens technology, color theory/management and combined analog/digital workflows. Topics include: exploratory and technical knowledge of 35mm and medium-format analog cameras, DSLR cameras, lenses and lighting conditions, fluid movement through digital black-and-white and color processes, such as digital imaging editing software, scanning analog color, and digital printing in black-and-white and color. Exposure to critical theory and major philosophical arguments central to lens, screen and print based practices will be explored. This is an assignment driven class. post-production critical engagement lens technology, color theory/management analog/digital workflows. philosophical An introduction to traditional and contemporary image-making on litographic stones and commercial aluminum plates, with emphasis on the technical aspect of the medium. The various areas to be examined include stone graining, crayon and tusche drawing, processing, proofing and edition printing procedures, etc. An introduction to traditional and contemporary image-making on litographic stones and commercial aluminum plates, with emphasis on the technical aspect of the medium. The various areas to be examined include stone graining, crayon and tusche drawing, processing, proofing and edition printing procedures, etc. This studio course explores making paper from traditional to contemporary approaches. The course incorporates specified instruction and experimentation driven by student independent projects. The exploration of the structural and historical uses of Western and Eastern methods including contemporary issues of recycled and alternative fibers will frame an understanding of the potential uses and appearances of handmade paper. From a basis in sheet forming, pigmenting, sizing, and the use of additives, the class will move into an emphasis on paper as a visual and sculptural object, covering paper casting and other three-dimensional approaches. The course will supplement the traditional printmaking techniques of etching, lithography and silk screen with an introduction to linoleum woodcut techniques and monoprint/ monotype combination of methods appropriate to developing an aesthetic understanding of the vocabulary of the print. Color, multiple printing, work in series or book formats will be discussed in developing student projects. Pre-Req: 2 Printmaking Classes. This class will introduce strategies for understanding and participating in the aural world. The course is divided into specific weekly topics, including acoustic ecology, circuit-bending, radio transmission, synesthesia and others. Screenings, readings, and discussion are supported by hands-on workshops in capturing, manipulating, and reproducing sound in unconventional ways. Grading is based on three student projects and participation in class discussions. 3 credits. One-semester course. May not be repeated. short collaborative activities, This course provides training in the safe handling of painting materials, contemporary applications and techniques in oil- and acrylic-based media. Practices in color mixing, color matching, glazing, uses of supplementary media, creating textures, effects, surfaces and customizing paint from dry pigments will be covered through instructor lead demonstrations and assignments. Students will receive hands-on practice with various techniques by producing original works. 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引用次数: 1

Abstract

This advanced course investigates video installation as an evolving contemporary art form that extends the conversation of video art beyond the frame and into hybrid media, site-specific, and multiple channel environments. Presentations, screenings, and readings augment critical thinking about temporal and spatial relationships, narrative structure, viewer perception and the challenges of presenting time-based work in a gallery or museum setting. Students will develop research interests and apply their unique skills sets to short turnaround exercises and more expanded self-directed projects for gallery and non-theatrical contexts. The complex relationship between word and image is explored. The study of semiotics, emphasizing the philosophy of communication, provides a rich historical and intellectual base for experimental projects combining verbal and pictorial information. Weekly projects reflect a broad range of disciplines within the field of design. Computer instruction will be provided as it relates to specific projects. Pre-Req: GD I. Empirical explorations of typographic messages through placement, massing, weight, size and color are analyzed to develop an understanding of aesthetic composition of typographic form and meaning. Legibility, unpredictability and sequencing, as well as the use of grid structures, are investigated. The development of critical judgment about typography is emphasized. 3 credits. Prerequisite: Graphic Design I. Pre- or corequisite: Graphic Design II. The complex issues unique to book design are explored through studio projects and presentations that emphasize the grid, effective sequencing and typographic form. Computer instruction will be provided as it relates to specific projects. A studio experience with the physical, compositional and conceptual components of pictorial invention and image-making. Readings, assignments and critiques will enhance the development and articulation of an inventive individual approach to the painting discipline in preparation for advanced level work. Pre-Req: FA-130A. and technicians, and class trips. Artists discussed will range in age, background, discipline, materiality, and ability. Students will develop and strengthen conceptual frameworks underpinning their work alongside expanding their processes, techniques, and methodologies. This is a rigorous, studio-intensive course requiring participants to maintain active working hours outside of class. This course will support students’ individually determined painting projects with emphasis on building sustainable studio practices and generating research strategies. We will focus on personal artistic tool-building, through visual theory and material processes, considering each artist’s studio as an adaptive instrument for experimentation. Individual and Group critiques will dictate the assignment of readings, projects, and exhibition visits. Lens/Screen/Print I is the first section of a two-semester trajectory. This is an immersive foundation course in the practice of photography focusing on a critical engagement with lens technology, color theory/management and combined analog/digital workflows. Topics include: exploratory and technical knowledge of 35mm and medium-format analog cameras, DSLR cameras, lenses and lighting conditions, fluid movement through digital black-and-white and color processes, such as digital imaging editing software, scanning analog color, and digital printing in black-and-white and color. Exposure to critical theory and major philosophical arguments central to lens, screen and print based practices will be explored. This is an assignment driven class. post-production critical engagement lens technology, color theory/management analog/digital workflows. philosophical An introduction to traditional and contemporary image-making on litographic stones and commercial aluminum plates, with emphasis on the technical aspect of the medium. The various areas to be examined include stone graining, crayon and tusche drawing, processing, proofing and edition printing procedures, etc. An introduction to traditional and contemporary image-making on litographic stones and commercial aluminum plates, with emphasis on the technical aspect of the medium. The various areas to be examined include stone graining, crayon and tusche drawing, processing, proofing and edition printing procedures, etc. This studio course explores making paper from traditional to contemporary approaches. The course incorporates specified instruction and experimentation driven by student independent projects. The exploration of the structural and historical uses of Western and Eastern methods including contemporary issues of recycled and alternative fibers will frame an understanding of the potential uses and appearances of handmade paper. From a basis in sheet forming, pigmenting, sizing, and the use of additives, the class will move into an emphasis on paper as a visual and sculptural object, covering paper casting and other three-dimensional approaches. The course will supplement the traditional printmaking techniques of etching, lithography and silk screen with an introduction to linoleum woodcut techniques and monoprint/ monotype combination of methods appropriate to developing an aesthetic understanding of the vocabulary of the print. Color, multiple printing, work in series or book formats will be discussed in developing student projects. Pre-Req: 2 Printmaking Classes. This class will introduce strategies for understanding and participating in the aural world. The course is divided into specific weekly topics, including acoustic ecology, circuit-bending, radio transmission, synesthesia and others. Screenings, readings, and discussion are supported by hands-on workshops in capturing, manipulating, and reproducing sound in unconventional ways. Grading is based on three student projects and participation in class discussions. 3 credits. One-semester course. May not be repeated. short collaborative activities, This course provides training in the safe handling of painting materials, contemporary applications and techniques in oil- and acrylic-based media. Practices in color mixing, color matching, glazing, uses of supplementary media, creating textures, effects, surfaces and customizing paint from dry pigments will be covered through instructor lead demonstrations and assignments. Students will receive hands-on practice with various techniques by producing original works. In addition, students will be introduced to the origins, history and contemporary evolution of paint as a material. Relevant examples will be presented through various media and field visits.
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什么是平面设计
这门高级课程研究了视频装置作为一种不断发展的当代艺术形式,将视频艺术的对话扩展到框架之外,进入混合媒体,特定地点和多渠道环境。演示,放映和阅读增强了对时间和空间关系,叙事结构,观众感知以及在画廊或博物馆设置中呈现基于时间的工作的挑战的批判性思维。学生将发展研究兴趣,并将他们独特的技能应用于短期周转练习和更多扩展的自我指导项目,用于画廊和非戏剧环境。探讨了文字与图像之间的复杂关系。符号学的研究强调传播哲学,为结合语言和图像信息的实验项目提供了丰富的历史和知识基础。每周的项目反映了设计领域内广泛的学科。将提供与具体项目有关的计算机指导。通过位置、体量、重量、大小和颜色对排版信息的实证探索进行分析,以发展对排版形式和意义的美学构成的理解。易读性,不可预测性和排序,以及使用网格结构,进行了调查。强调了对排版的批判性判断的发展。3学分。先决条件:平面设计I.先决条件或共同条件:平面设计II。通过强调网格、有效的顺序和排版形式的工作室项目和演示,探索了书籍设计中独特的复杂问题。将提供与具体项目有关的计算机指导。一个工作室的经验与物理,构图和概念组件的绘画发明和图像制作。阅读,作业和批评将加强一个创造性的个人方法的发展和衔接,以绘画学科为高级水平的工作做准备。Pre-Req: fa - 130 a。还有技术人员,还有班级旅行。讨论的艺术家将在年龄,背景,学科,物质和能力方面有所不同。学生将发展和加强支撑他们工作的概念框架,同时扩展他们的过程、技术和方法。这是一门严格的,工作室密集的课程,要求参与者在课外保持积极的工作时间。本课程将支持学生个人确定的绘画项目,重点是建立可持续的工作室实践和产生研究策略。我们将专注于个人艺术工具的构建,通过视觉理论和材料过程,将每个艺术家的工作室视为一个适应实验的工具。个人和小组评论将决定阅读、项目和展览参观的分配。Lens/Screen/Print I是两个学期课程的第一部分。这是一门沉浸式的摄影实践基础课程,侧重于镜头技术,色彩理论/管理和模拟/数字工作流程的关键参与。主题包括:35mm和中画幅模拟相机的探索和技术知识,数码单反相机,镜头和照明条件,通过数字黑白和彩色处理的流体运动,如数字成像编辑软件,扫描模拟颜色,黑白和彩色数字印刷。暴露于关键理论和主要的哲学争论中心的镜头,屏幕和印刷为基础的实践将被探索。这是一个作业驱动的课程。后期制作关键接合镜头技术,色彩理论/管理模拟/数字工作流程。介绍传统和现代的石版石头和商业铝板上的图像制作,重点是媒介的技术方面。要检查的各个领域包括石纹、蜡笔和tusche绘图、加工、打样和版本印刷程序等。介绍传统和当代的图像制作石刻石和商业铝板,重点是媒体的技术方面。要检查的各个领域包括石纹、蜡笔和tusche绘图、加工、打样和版本印刷程序等。本工作室课程探讨从传统到现代的造纸方法。本课程包含特定的指导和由学生独立项目驱动的实验。探索西方和东方方法的结构和历史用途,包括回收和替代纤维的当代问题,将有助于理解手工纸的潜在用途和外观。
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来源期刊
Technical Communication
Technical Communication COMMUNICATION-
CiteScore
1.40
自引率
20.00%
发文量
15
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