Determining factors of digital wallet actual usage: A new model to identify changes in consumer behavior

Nazifah Husainah, Julinta Paulina, Misrofingah Misrofingah, Indry A. Pradipta, Amalia E. Maulana, M. Fahlevi
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引用次数: 3

Abstract

Since smartphones are so common, digital wallets have developed swiftly to fulfill the demands of a contemporary culture that promotes mobility and streamlines transaction processes. This study's objective is to clarify consumer behavior in Indonesia's adoption of digital wallets. This study was carried out in Jakarta involving 360 respondents. This study analyzes using a structural equation model (SEM) with LISREL software tools. The results of this study explain that perceived ease of use, trust, security, and intention are important in increasing the actual usage of digital wallet users in Indonesia. The practical implications of this study are useful for comparing perceived scores on various antecedents of digital wallet adoption. The study identifies potential differences in perceptions of the elements influencing the adoption of digital wallets in Jakarta, particularly among the younger generation, which makes up the bulk of respondents. The success or failure of digital wallets depends on a variety of ecosystem components as well as consumer-related factors.
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数字钱包实际使用的决定因素:一个识别消费者行为变化的新模型
由于智能手机如此普遍,数字钱包迅速发展,以满足促进移动性和简化交易流程的当代文化的需求。本研究的目的是澄清印度尼西亚采用数字钱包的消费者行为。这项研究在雅加达进行,涉及360名受访者。本研究利用结构方程模型(SEM)和LISREL软件工具进行分析。这项研究的结果解释了易用性、信任、安全性和意图对于增加印度尼西亚数字钱包用户的实际使用非常重要。本研究的实际意义对于比较数字钱包采用的各种前因的感知分数是有用的。该研究确定了在雅加达影响数字钱包采用的因素的潜在看法差异,特别是在占受访者大部分的年轻一代中。数字钱包的成败取决于各种生态系统的组成部分以及与消费者相关的因素。
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来源期刊
CiteScore
5.80
自引率
0.00%
发文量
163
审稿时长
8 weeks
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