Decision making on the use of a shariah-based e-wallet by Indonesian consumers

M. Aisyah, Yunia Silvia Sesunan
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引用次数: 1

Abstract

This study integrates the Technology Acceptance Model (TAM) with the Theory of Planned Behavior (TPB) to analyze consumers' decisions to use a Shariah-based e-wallet in Indonesia. With convenience sampling, a hundred samples were calculated by using SEM-PLS analysis. It found that only perceived trust and intention influenced consumers' decisions to use a Shariah-based e-wallet, while perceived ease of use, usefulness, enjoyment, attitude, subjective norm, and perceived behavioral control did not. Perceived ease of use and usefulness influenced consumers' intentions but not the decision to use Sharia-based e-wallets. Thus, intention does not necessarily describe actual behavior. Consumers feel that the Sharia-based e-wallet is not as easy and useful as other e-wallets they mostly use, like Go-pay, Shopee-pay, and OVO. Other implications and some recommendations are discussed further in this study.
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印尼消费者使用伊斯兰教电子钱包的决策
本研究将技术接受模型(TAM)与计划行为理论(TPB)相结合,分析印度尼西亚消费者使用基于伊斯兰教的电子钱包的决定。为了方便取样,采用SEM-PLS分析对100个样品进行了计算。研究发现,只有感知到的信任和意图影响了消费者使用基于伊斯兰教的电子钱包的决定,而感知到的易用性、实用性、享受、态度、主观规范和感知到的行为控制则没有影响。易用性和实用性会影响消费者的意图,但不会影响他们使用伊斯兰教电子钱包的决定。因此,意图并不一定能描述实际行为。消费者认为,基于伊斯兰教的电子钱包不如他们常用的其他电子钱包(如Go-pay、Shopee-pay和OVO)那么简单和有用。本研究进一步讨论了其他影响和一些建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
0.00%
发文量
163
审稿时长
8 weeks
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