The Use of Season Ticket Incentives In Major League Baseball

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Applied Sport Management Pub Date : 2020-01-01 DOI:10.7290/JASM120105
Kaitlin Poe, J. Drea
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Abstract

A study of Major League Baseball season ticket promotional incentives found that the most popular types of incentives provided to season seat holders (SSHs) were exclusive offers, complementary items, discounts, ticket options and services
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在美国职业棒球大联盟中使用季票奖励
一项关于美国职业棒球大联盟季票促销激励的研究发现,提供给季票持有者(SSHs)的最受欢迎的激励类型是独家优惠、补充项目、折扣、门票选择和服务
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Journal of Applied Sport Management
Journal of Applied Sport Management HOSPITALITY, LEISURE, SPORT & TOURISM-
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