Visual merchandising and new ways of communication

Abstract

In the newly created unusual circumstances, what follows is a transformation of three principles of a visual merchandising from real to virtual experience of visual, tactile (emotional) perception of the customer, balanced offer and freedom of choices. Finding and adopting new methods of visual merchandising and models of communication aim to, globally, give fashion brands efficient and fast access to each individual and can enter into a virtual dialogic form with them, providing virtual vision, tactility and emotion so that the potential buyer would be an active participant and make a certain choice.