Language-specific differences in online reviews: Case of fine-dining Prague restaurants

Turizam Pub Date : 2019-01-01 DOI:10.5937/TURIZAM23-21570
Zuzana Kvítková
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Abstract

Word-of-mouth is an important factor in all phases of the purchase decision-making process. As the web 2.0 came in, online reviews platforms grew up and started significantly influencing the travel behavior in the last years, including gastronomy. The largest platform is Tripadvisor.com. With respect to worldwide usage and importance of Tripadvisor.com in the tourism sector, this was chosen as a base for the research of restaurant reviews. This study aims to identify whether there are differences in the satisfaction level with the restaurants between language groups. Prague is the top highlight of the tourism offer of the Czech Republic. The capital is also a leader in regards to quality and luxury services, gastronomy is no exception. According to Tripadvisor.com, there are almost 120 restaurants offering fine dining and most of them offer a good quality according to the reviews. This type of restaurants for the high-end customers was analyzed to identify the most demanding language groups and the less critical language groups. The German, Spain, Italian, French and Czech language were analyzed. With some limitations, we can assign the language to a nationality. The average evaluation for each language is calculated and the statistical tests are made to confirm the findings.
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在线评论中的语言差异:以布拉格高级餐厅为例
在购买决策过程的所有阶段,口碑都是一个重要因素。随着web 2.0时代的到来,在线评论平台不断发展,并在过去几年开始显著影响旅游行为,包括美食。最大的平台是Tripadvisor.com。考虑到Tripadvisor.com在旅游领域的全球使用和重要性,我们选择它作为餐厅评论研究的基地。本研究旨在确定不同语言群体对餐厅的满意度是否存在差异。布拉格是捷克的旅游胜地。首都在质量和奢华服务方面也处于领先地位,美食也不例外。根据Tripadvisor.com网站的数据,这里有近120家餐厅提供精致的餐饮,根据评论,大多数餐厅的质量都很好。这种类型的餐厅为高端客户进行了分析,以确定最苛刻的语言群体和不太关键的语言群体。分析了德语、西班牙语、意大利语、法语和捷克语。在一些限制下,我们可以把这种语言分配给一个民族。对每种语文的平均评价进行了计算,并进行了统计检验以证实结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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审稿时长
15 weeks
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