Analysis of challenges of private tour operators in developing successful business: Case study of Assam

Turizam Pub Date : 2021-01-01 DOI:10.5937/turizam25-27590
Biswajit Sarmaha, Homeswar Goswami
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Abstract

Assam, the premier North Eastern state of India, has a long history of hosting wildlife tours inside its world famous Kaziranga National Park since 1904. Tour operators operating from the state have been carrying millions of domestic and international tourists annually to various destinations of Assam and its adjacent states of North East India. At present, around seventy Government of Assam recognised Private Tour Operators and one Government tour operator under Assam Tourism Development Corporation are providing valuable services to the tourists visiting this part of the country. The present study intends to study the challenges faced by the Private Tour Operators of Assam and also to try to put forward few suggestions for the improvement of their business conditions. The research work is mostly based on primary data collected during the interactions with the officials of the Private Tour Operators of Assam and few secondary data are also gathered from various printed and online publications, records of the Directorate of Tourism-Assam and various research publications. The research results determined the existence of many challenges that Private Tour Operators need to deal with while operating from this remotest part of India. It is expected that the research results will help the Private Tour Operators of Assam in finding solutions to some of their problems and thereby improving their business conditions. This study is also believed to serve the state tourism department and policymakers to formulate plans for the development of tour operators in particular and tourism in general for the state.
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分析私人旅游经营者在发展成功业务方面面临的挑战:阿萨姆邦的案例研究
阿萨姆邦是印度东北部的主要邦,自1904年以来,在其世界著名的卡齐兰加国家公园内举办野生动物之旅的历史悠久。阿萨姆邦的旅行社每年运送数百万国内外游客前往阿萨姆邦及其邻近的印度东北部各邦的各个目的地。目前,约有70家阿萨姆邦政府认可的私人旅游运营商和阿萨姆邦旅游发展公司旗下的一家政府旅游运营商为访问该国这一地区的游客提供有价值的服务。本研究旨在研究阿萨姆邦私人旅游经营者面临的挑战,并试图提出一些改善其经营条件的建议。研究工作主要基于与阿萨姆邦私人旅游运营商官员互动期间收集的主要数据,也从各种印刷和在线出版物,阿萨姆邦旅游局的记录和各种研究出版物中收集了一些次要数据。研究结果确定了私人旅游经营者在印度最偏远地区经营时需要应对的许多挑战。预计研究结果将有助于阿萨姆邦的私人旅游经营者找到解决他们的一些问题的办法,从而改善他们的商业条件。这项研究也被认为可以为国家旅游部门和政策制定者制定旅游运营商的发展计划,特别是国家旅游业的发展计划。
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审稿时长
15 weeks
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