Tourists approaches to eco-friendly hotels and determination of green hotel preferences: The case of Eskişehir

Abstract

The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.