MARKET CONCENTRATION IN THE PERSONAL COMPUTER INDUSTRY

Ivana Ninčević Pašalić, I. Pavić
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Abstract

: The objective of this exploratory study was to investigate the present market concentration in the personal computer (PC) industry and compare it with the trends in other manufacturing industries. PC industry specific is that it operates on a global market. The results of the study show that the PC industry is increasingly concentrating. The market power of companies in the PC industry is growing due to merger and acquisition processes and the inability of some companies to maintain large economies of scale. Values of CR4 and HHI indicators for period from 2018-2020 indicate the oligopolistic structure of the PC market. However, due to technological innovations in PC and other competitive industries such as smartphone and tablet industries, PC vendors have less market power than manufacturers in other more stable oligopolistic industries. Moreover, comparison in concentration trends between the global PC industry and U.S. manufacturing industries points to differences in market concentration. Although the number of businesses in both industries is declining, market concentration trends differ as the PC industry shows a constant ascending trajectory of market concentration. Globalization processes that increase concentration and market power in industries characterized by large economies of scale are discussed as well, along with the results of the examination of relationships between market concentration rates and companies’ financials.
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个人电脑行业的市场集中度
本探索性研究的目的是调查目前个人电脑(PC)行业的市场集中度,并将其与其他制造业的趋势进行比较。个人电脑行业的特点是它在全球市场上运作。研究结果表明,个人电脑行业正日益集中。由于兼并和收购过程以及一些公司无法维持大规模经济,个人电脑行业公司的市场力量正在增长。CR4和HHI指标在2018-2020年期间的值表明PC市场的寡头垄断结构。然而,由于PC和其他竞争行业(如智能手机和平板电脑行业)的技术创新,PC供应商的市场支配力低于其他更稳定的寡头垄断行业的制造商。此外,对比全球PC产业和美国制造业的集中度趋势,可以看出市场集中度的差异。虽然这两个行业的企业数量都在下降,但市场集中度的趋势不同,PC行业呈现出不断上升的市场集中度轨迹。还讨论了以大规模经济为特征的行业中增加集中度和市场力量的全球化进程,以及对市场集中度与公司财务之间关系的研究结果。
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