{"title":"Navigating the Labyrith of De-sign","authors":"Farouk Y. Seif","doi":"10.5840/ajs2023391/41","DOIUrl":null,"url":null,"abstract":"Navigating the multicursal pattern of labyrinths is at the core of De-sign (the fusion of design and signs). Due to the ephemerality of de-sign situations and the infinite possibility of outcomes, the navigational trajectory, while intentional, is ambiguous and labyrinthine. Intentionality entices us to engage in the process of creating that which-is-yet-to-become—not deliberately looking for those that are already existent as ontic things but engaging in a process that allows qualities to emerge unexpectedly. Considering the immateriality of intentionality and its indeterminate outcomes, the process of navigating through the labyrinth of De-sign should not be perceived as a set of predetermined activities aiming at an expected result or thing. Navigating through unknown territories for the purpose of seeking qualitatively desired outcomes is the effective, nonlinear, reiterative de-sign process, which is constantly adjusted pragmatically by feedback and feedforward loops in order for the emergent outcome to become compatible with intentionality.","PeriodicalId":42572,"journal":{"name":"AMERICAN JOURNAL OF SEMIOTICS","volume":"1 1","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"AMERICAN JOURNAL OF SEMIOTICS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5840/ajs2023391/41","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Navigating the multicursal pattern of labyrinths is at the core of De-sign (the fusion of design and signs). Due to the ephemerality of de-sign situations and the infinite possibility of outcomes, the navigational trajectory, while intentional, is ambiguous and labyrinthine. Intentionality entices us to engage in the process of creating that which-is-yet-to-become—not deliberately looking for those that are already existent as ontic things but engaging in a process that allows qualities to emerge unexpectedly. Considering the immateriality of intentionality and its indeterminate outcomes, the process of navigating through the labyrinth of De-sign should not be perceived as a set of predetermined activities aiming at an expected result or thing. Navigating through unknown territories for the purpose of seeking qualitatively desired outcomes is the effective, nonlinear, reiterative de-sign process, which is constantly adjusted pragmatically by feedback and feedforward loops in order for the emergent outcome to become compatible with intentionality.