Analysis of (un)official discourses on drug use in Serbia

Abstract

In the article, we analyse discourse on drug abuse in contemporary Serbia. The ruling official discourse on drugs can be subsumed under the definition of moral panic, in creation of which, as well in dissemination, the media play an important role. Media uses specific vocabulary to send message warning of an impending social catastrophe. This tactic is effective: recipients of media content become anxious and frightened by the downfall of the society that awaits them in the near future. So logically they are converting into supporters of official discourses on the topic. In the end, this process has the power to briefly connect a shredded tissue of social cohesion, but also to produce a lack of freedom of citizens. In order to investigate whether drug-related moral panics in our country can have such implications, in this paper we analyzed the official discourse embodied in anti-drug policies, and the public discourse offered by media. Findings suggest that policymakers are calling on war against drugs, and name prevention and criminalization as the most successful strategies to fight it. The recipients of media content are agreeing with them. Furthermore, there is no doubt that such o discourse encourages the spread of moral panic about drugs, as well as social cohesion. Although abstractly defined, the enemy - drug, has the power to unite. However, it also causes a lack of freedom. Because of the narrative of the impending catastrophe, the citizens feel powerless and therefore demand from the higher state authorities to act in the name of the social future.