Selection of organization models and creation of competences of the employed people for the sake of competitiveness growth in global business environment

Abstract

This paper is a result of its author’s work, whose goal was to examine the role of globalization in the change of organization models and intensification of its competitiveness, following trade liberalization. In addition, the goal was to define competitive advantages, which the companies have to develop in order to survive in a highly competitive global market. The study has shown that market expansion does not mean that only big business subjects will be able to make a profit. Also, the analysis has shown that there is no correlation between a big market and success of big businesses. In other words, globalization rewards the companies which are innovative and competitive, regardless of the company’s size and country of origin.