{"title":"Preferences in Business and Corporate Strategies: The Role of Personal Values","authors":"H. Ismail","doi":"10.7903/CMR.14600","DOIUrl":null,"url":null,"abstract":"This study explored the relationship between 24 personal values and strategic preferences. Data was collected from 137 participants. Through stepwise discriminant analysis, the data were analyzed to reveal that personal values do have a relationship with strategic preferences. In particular, the ‘obedience’ value was more distinctly related to customer-focused business strategies. ‘Courtesy’ was mostly associated with backward integration strategies, while ‘adaptability’ was more related to forward integration strategies. Finally, the findings of this study revealed that diversification strategies were not related to personal values. \n \nKeywords: Strategy, Personal Values, Strategic Preferences, Business Strategy, Corporate Strategy \n \nTo cite this document: Hussein Ismail, \"Preferences in Business and Corporate Strategies: The Role of Personal Values\", Contemporary Management Research, Vol.12, No.1, pp. 25-46, 2016. \n \nPermanent link to this document: \nhttp://dx.doi.org/10.7903/cmr.14600","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"12 1","pages":"25-46"},"PeriodicalIF":0.0000,"publicationDate":"2016-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contemporary Management Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7903/CMR.14600","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 12
Abstract
This study explored the relationship between 24 personal values and strategic preferences. Data was collected from 137 participants. Through stepwise discriminant analysis, the data were analyzed to reveal that personal values do have a relationship with strategic preferences. In particular, the ‘obedience’ value was more distinctly related to customer-focused business strategies. ‘Courtesy’ was mostly associated with backward integration strategies, while ‘adaptability’ was more related to forward integration strategies. Finally, the findings of this study revealed that diversification strategies were not related to personal values.
Keywords: Strategy, Personal Values, Strategic Preferences, Business Strategy, Corporate Strategy
To cite this document: Hussein Ismail, "Preferences in Business and Corporate Strategies: The Role of Personal Values", Contemporary Management Research, Vol.12, No.1, pp. 25-46, 2016.
Permanent link to this document:
http://dx.doi.org/10.7903/cmr.14600
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