Irony in fashion memes

Q2 Social Sciences European Journal of Humour Research Pub Date : 2022-10-11 DOI:10.7592/ejhr.2022.10.3.676
Kristina Stankevičiūtė
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Abstract

The practice of fashion memes is a rather fresh exercise on the fashion scene, and it has been enjoyed by both the audiences and the brands. Fashion media have turned their attention to the phenomenon as well, addressing its scope, authorship and function from various angles. Scholarly research of the field is very scarce, though. The article seeks to contribute to the emerging field of fashion meme research by analysing a Lithuanian author of original fashion memes, a self-proclaimed fashion critic the Pink Poodle – an imaginary social media personality active on Facebook and Instagram platforms. The subjects of Pink Poodle memes are objects of media photographs from local and global public events (such as the Presidential Inauguration or an international cinema festival opening, Grammy Awards, Oscars) that demonstrate, from Poodle’s perspective, disagreements with fashion and/or aesthetics in general. The aim of the article is to reflect on the function of irony and sarcasm of the fashion meme as an instrument for fashion criticism, and the role of (visual) irony on the perception of fashion in the contemporary society. The text also addresses the role of independent fashion criticism that the practice of fashion meme creation seems to provide, and the function that this kind of intermediary between fashion and its audiences may perform.
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时尚表情包中的讽刺
时尚模因的实践在时尚界是一种相当新鲜的做法,受到了观众和品牌的欢迎。时尚媒体也开始关注这一现象,从不同的角度讨论它的范围、作者和功能。然而,该领域的学术研究非常少。这篇文章试图通过分析立陶宛原创时尚表情包作者、自称时尚评论家的粉红贵宾犬(Pink Poodle)——一个活跃在Facebook和Instagram平台上的虚构社交媒体人物,为时尚表情包研究的新兴领域做出贡献。粉色贵宾犬表情包的主题是当地和全球公共活动(如总统就职典礼或国际电影节开幕式,格莱美奖,奥斯卡奖)的媒体照片对象,从贵宾犬的角度来看,这些照片表明了与时尚和/或美学的分歧。本文的目的是反思时尚模因作为一种时尚批评工具的反讽和讽刺的功能,以及(视觉)反讽在当代社会对时尚的感知中的作用。本文还讨论了时尚模因创作的实践似乎提供的独立时尚批评的作用,以及这种时尚与其受众之间的中介可能发挥的功能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
European Journal of Humour Research
European Journal of Humour Research Social Sciences-Cultural Studies
CiteScore
1.10
自引率
0.00%
发文量
34
审稿时长
6 weeks
期刊介绍: The European Journal of Humour Research (EJHR) is a peer-reviewed quarterly journal with an international multidisciplinary editorial board. Although geographically-oriented towards the ˋold continentˊ, the European perspective aims at an international readership and contributors. EJHR covers the full range of work being done on all aspects of humour phenomenon. EJHR is designed to respond to the important changes that have affected the study of humour but particular predominance is given to the past events and current developments in Europe.
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