The role of augmented reality for sustainable development: Evidence from cultural heritage tourism

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2023-11-01 DOI:10.1016/j.tmp.2023.101196

Eleanor E. Cranmer , M.C. tom Dieck , Timothy Jung

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Abstract

Issues of sustainability have gained interest and priority, examining ways organisations can protect environmental and cultural heritage, whilst addressing stakeholders' needs. Research exploring the role of Augmented Reality (AR) for sustainable tourism development has been limited. This study adopts the Triple Bottom Line (TBL) framework, to explore how AR can improve tourism attraction sustainability and create business benefits beyond enhanced visitor experiences. A UNESCO-recognised small cultural heritage tourism attraction in the UK was selected as a case study. Adopting a stakeholder approach, 50 interviews were conducted and analysed using thematic analysis. This study reveals AR presents strategic opportunities to achieve social, economic, and environmental sustainability, extending the current understanding of the TBL in a small tourism business context. We propose AR as a tool to help tourism attractions ensure their long-term viability and sustainability, and the findings provide important insight into how to achieve this.

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增强现实在可持续发展中的作用:来自文化遗产旅游的证据

可持续发展的问题已经引起了人们的兴趣和重视，研究组织如何保护环境和文化遗产，同时满足利益相关者的需求。探索增强现实(AR)在可持续旅游发展中的作用的研究有限。本研究采用三重底线(Triple Bottom Line, TBL)框架，探讨增强现实如何提高旅游景点的可持续性，并在增强游客体验之外创造商业效益。英国一个被联合国教科文组织认可的小型文化遗产旅游景点被选为案例研究。采用利益相关者方法，进行了50次访谈，并使用专题分析进行了分析。本研究揭示了AR为实现社会、经济和环境可持续性提供了战略机遇，扩展了目前对小型旅游业务背景下TBL的理解。我们建议AR作为一种工具来帮助旅游景点确保其长期可行性和可持续性，研究结果为如何实现这一目标提供了重要的见解。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.