A history of digital environmental journalism at the BBC and the Guardian

David Robbins
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Abstract

Environmental and climate journalism is complex, data-heavy, and amenable to visualisation. The environmental beat was therefore well placed to take advantage of the affordances of emerging digital platforms for news from the late 1990s. This article presents a history of digital environmental journalism at two international and digitally innovative media organisations (the BBC and the Guardian), taking an affordances approach. It argues that the beat can be understood as having four distinct but overlapping phases: an initial phase in which journalists availed of the limitless carrying capacity of digital media; a second phase which maximised the use of blogs and user comments; a third, experimental phase involving digital video and online campaigns; and a fourth, mature phase in which both organisations became more strategic in their digital offerings.
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英国广播公司和《卫报》数字环境新闻的历史
环境和气候新闻是复杂的,数据量大,并且易于可视化。因此,从20世纪90年代末开始,环境新闻就处于有利地位,可以利用新兴数字新闻平台的优势。本文介绍了两个国际和数字创新媒体组织(BBC和卫报)的数字环境新闻历史,采用了一种支持方法。它认为,节拍可以被理解为有四个不同但又相互重叠的阶段:记者利用数字媒体无限承载能力的初始阶段;第二阶段,最大限度地利用博客和用户评论;第三个试验阶段涉及数字视频和在线活动;在第四个成熟阶段,两家公司的数字产品都变得更具战略性。
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