Customer Satisfaction with Mobile Banking Services in Nepalese Commercial Banks

J. Goet, Kiran Kharel
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Abstract

This study aims to examine the effects of convenience, communication, time-saving, and security on how satisfied customers are with Nepalese commercial banks’ mobile banking services. The study used a descriptive and causal-comparative research design to estimate the relationship between customer satisfaction and the convenience, communication, time-saving, and security factors affecting customer satisfaction with mobile banking. The research depends on the information obtained from a self-administered questionnaire survey. Four hundred twenty questionnaires were issued to the customers of 21 commercial banks, and 395 questionnaires were eventually gathered for analysis. The findings show a positive and significant correlation between convenience, communication, time-saving, and security with customer satisfaction. Convenience, communication, and time-saving significantly and positively impact customer satisfaction, and security does not affect customer satisfaction. This study is helpful for Nepalese Commercial Bank management who desire to manage their mobile banking services efficiently.
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尼泊尔商业银行手机银行服务的客户满意度
本研究旨在考察便利性、沟通、节省时间和安全性对客户对尼泊尔商业银行移动银行服务的满意度的影响。本研究采用描述性和因果比较研究设计来评估客户满意度与影响手机银行客户满意度的便利性、沟通性、省时性和安全性因素之间的关系。该研究依赖于从自我管理的问卷调查中获得的信息。向21家商业银行的客户发放了420份问卷,最终收集到395份问卷进行分析。结果显示便利性、沟通性、省时性和安全性与顾客满意度呈正相关且显著。便利性、沟通性、省时性显著正向影响顾客满意度,安全性不影响顾客满意度。本研究对尼泊尔商业银行管理层有效管理其移动银行服务有帮助。
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