{"title":"Functional Typology by Christiane Nord in Corporate Newsletters’ Translation (English to Spanish)","authors":"N. Sgibneva","doi":"10.46991/tstp/2023.3.1.110","DOIUrl":null,"url":null,"abstract":"This paper revises the implementation of the functional typology by Christiane Nord in the translation and localization of the corporate newsletters from English (Great Britain, EN-GB) to Spanish (Spain, ES-ES). Christiane Nord defines the following text functions: referential, expressive, appellative and phatic. At the same time, she distinguishes between documental and instrumental (equifunctional or heterofunctional) texts and their respective translations. Following this typology, the paper analyses different text types that can be found in corporate newsletters and makes an insight on applicability and usability of this theory for the translation of this kind of texts. The examples belong to the corporate newsletters of the British fashion company Burberry.","PeriodicalId":46466,"journal":{"name":"Perspectives-Studies in Translation Theory and Practice","volume":null,"pages":null},"PeriodicalIF":1.0000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Perspectives-Studies in Translation Theory and Practice","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.46991/tstp/2023.3.1.110","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 0
Abstract
This paper revises the implementation of the functional typology by Christiane Nord in the translation and localization of the corporate newsletters from English (Great Britain, EN-GB) to Spanish (Spain, ES-ES). Christiane Nord defines the following text functions: referential, expressive, appellative and phatic. At the same time, she distinguishes between documental and instrumental (equifunctional or heterofunctional) texts and their respective translations. Following this typology, the paper analyses different text types that can be found in corporate newsletters and makes an insight on applicability and usability of this theory for the translation of this kind of texts. The examples belong to the corporate newsletters of the British fashion company Burberry.
期刊介绍:
Perspectives: Studies in Translatology encourages studies of all types of interlingual transmission, such as translation, interpreting, subtitling etc. The emphasis lies on analyses of authentic translation work, translation practices, procedures and strategies. Based on real-life examples, studies in the journal place their findings in an international perspective from a practical, theoretical or pedagogical angle in order to address important issues in the craft, the methods and the results of translation studies worldwide. Perspectives: Studies in Translatology is published quarterly, each issue consisting of approximately 80 pages. The language of publication is English although the issues discussed involve all languages and language pairs.