Wine tourism theory and practices in the initiatives of the UNWTO

S. Marinov
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Abstract

The aim of the article is to present the initiatives of the World Tourism Organization (UNWTO) for the development of the theory and practice of wine tourism and on this basis to come up with ideas to increase the competitiveness of Bulgaria as a destination for wine tourism. The UNWTO definitions for tourism product, gastronomic tourism and wine tourism are presented. The conferences for wine tourism, organized by the UNWTO, are interpreted in chronological order. The specific characteristics of wine tourism are presented and the recommendations of the UNWTO for its sustainable development are presented. Conclusions and recommendations for the development of sustainable wine tourism in Bulgaria are systematized.
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世界旅游组织倡议中的葡萄酒旅游理论与实践
本文的目的是介绍世界旅游组织(UNWTO)对葡萄酒旅游理论和实践发展的倡议,并在此基础上提出提高保加利亚作为葡萄酒旅游目的地的竞争力的想法。介绍了世界旅游组织对旅游产品、美食旅游和葡萄酒旅游的定义。由世界旅游组织举办的葡萄酒旅游会议按时间顺序进行解释。介绍了葡萄酒旅游的具体特点,并提出了世界旅游组织对葡萄酒旅游可持续发展的建议。结论和建议发展可持续的葡萄酒旅游在保加利亚是系统化的。
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