Cocriação de valor na cadeia do café especial: O movimento da terceira onda do café

IF 0.5 4区 管理学 Q4 BUSINESS Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI:10.1590/S0034-759020180306
P. Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, J. Arakelian
{"title":"Cocriação de valor na cadeia do café especial: O movimento da terceira onda do café","authors":"P. Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, J. Arakelian","doi":"10.1590/S0034-759020180306","DOIUrl":null,"url":null,"abstract":"Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduction of specialized coffee shops, coffee capsules for home consumption, and demand for a more artisanal pro­duct. A paradigm of value creation along the chain drives production processes that aim to differentiate products through superior coffee beans and unique experiences. This study was developed through con­tent analysis of 15 years of news collected from two Brazilian newspapers. Additionally, we interviewed owners of coffee shops, coffee producers, cooperatives, intermediaries, and regulators. We concluded that the value chain faces challenges in reaching higher value-in-use creation for all involved actors.","PeriodicalId":46558,"journal":{"name":"Rae-Revista De Administracao De Empresas","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2018-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"30","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Rae-Revista De Administracao De Empresas","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1590/S0034-759020180306","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 30

Abstract

Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduction of specialized coffee shops, coffee capsules for home consumption, and demand for a more artisanal pro­duct. A paradigm of value creation along the chain drives production processes that aim to differentiate products through superior coffee beans and unique experiences. This study was developed through con­tent analysis of 15 years of news collected from two Brazilian newspapers. Additionally, we interviewed owners of coffee shops, coffee producers, cooperatives, intermediaries, and regulators. We concluded that the value chain faces challenges in reaching higher value-in-use creation for all involved actors.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
特殊咖啡链的价值共同创造:第三次咖啡浪潮运动
巴西约占全球咖啡出口的29%,其中15%是“精品咖啡”。大多数巴西咖啡出口由商品化的绿豆组成,影响了以交换模式为基础的价值链。随着专业咖啡店的出现、家用咖啡胶囊的出现以及对手工产品的需求,这种情况开始发生变化。价值链上的价值创造模式驱动着生产过程,旨在通过优质的咖啡豆和独特的体验来区分产品。这项研究是通过对从两家巴西报纸收集的15年新闻进行内容分析而发展起来的。此外,我们还采访了咖啡店老板、咖啡生产商、合作社、中介机构和监管机构。我们得出的结论是,价值链在为所有相关参与者创造更高的使用价值方面面临挑战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
1.30
自引率
12.50%
发文量
78
审稿时长
32 weeks
期刊最新文献
WHAT WAS THE COVID-19 PANDEMIC’S IMPACT ON HUMAN RESOURCE MANAGEMENT AND WORK? AN INTEGRATIVE LITERATURE REVIEW QUAL O IMPACTO DA PANDEMIA DE COVID-19 NA GESTÃO DE PESSOAS E NO TRABALHO? UMA REVISÃO INTEGRATIVA DA LITERATURA POTENTIAL AND REALIZED ABSORPTIVE CAPACITY: AN ANALYSIS IN PROJECT TEAMS CAPACIDADE DE ABSORÇÃO POTENCIAL E REALIZADA: UMA ANÁLISE EM TIMES DE PROJETO ENSINO REMOTO EM TEMPOS DE PANDEMIA: OPORTUNIDADES PARA UMA APRENDIZAGEM TRANSFORMADORA
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1