Cocriação de valor na cadeia do café especial: O movimento da terceira onda do café

IF 0.5 4区 管理学 Q4 BUSINESS Rae-Revista De Administracao De Empresas Pub Date : 2018-05-28 DOI:10.1590/S0034-759020180306
P. Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, J. Arakelian
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引用次数: 30

Abstract

Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduction of specialized coffee shops, coffee capsules for home consumption, and demand for a more artisanal pro­duct. A paradigm of value creation along the chain drives production processes that aim to differentiate products through superior coffee beans and unique experiences. This study was developed through con­tent analysis of 15 years of news collected from two Brazilian newspapers. Additionally, we interviewed owners of coffee shops, coffee producers, cooperatives, intermediaries, and regulators. We concluded that the value chain faces challenges in reaching higher value-in-use creation for all involved actors.
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特殊咖啡链的价值共同创造:第三次咖啡浪潮运动
巴西约占全球咖啡出口的29%,其中15%是“精品咖啡”。大多数巴西咖啡出口由商品化的绿豆组成,影响了以交换模式为基础的价值链。随着专业咖啡店的出现、家用咖啡胶囊的出现以及对手工产品的需求,这种情况开始发生变化。价值链上的价值创造模式驱动着生产过程,旨在通过优质的咖啡豆和独特的体验来区分产品。这项研究是通过对从两家巴西报纸收集的15年新闻进行内容分析而发展起来的。此外,我们还采访了咖啡店老板、咖啡生产商、合作社、中介机构和监管机构。我们得出的结论是,价值链在为所有相关参与者创造更高的使用价值方面面临挑战。
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来源期刊
CiteScore
1.30
自引率
12.50%
发文量
78
审稿时长
32 weeks
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