STRUKTUR DAN KAIDAH KEBAHASAAN TEKS IKLAN DALAM MATERI AJAR BAHASA INDONESIA SMP KELAS VIII

Abstract

: This study aims to describe the suitability of the structure and linguistic rules of the advertising text contained in the Indonesian Language BSE textbook for class VIII SMP.. The approach in research is qualitative. The method used is the matching method, namely by matching the object of research with the structure category and linguistic rules of the ad text that has been determined. The source of data in this study is a collection of advertising texts contained in Indonesian electronic school books for SMP class VIII. Based on the research that has been done, the data obtained, that the level of conformity of the ad text structure is 73 (high) with details on product introduction of 88%, persuasive statements 72%, slogans 64%, product pictures 72%, and company name or logo of 68%. The average suitability in terms of linguistics is 73 (high), with details of the persuasive aspect 72%, imperative 48%, rhythmic 8%, positive impression 76%, concise 84%. The results of this study can be used as information to determine the quality level of advertising text teaching materials contained in Indonesian textbooks