M-Wallet Adoption in Emerging Markets: A Combination of Technological, Behavioral and Financial Aspects in a Rational Choice Model

IF 0.5 Q4 DEVELOPMENT STUDIES Perspectives on Global Development and Technology Pub Date : 2022-09-09 DOI:10.1163/15691497-12341621

L. Le, Giang-Huong Duong, S. Nguyen

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Abstract

The adoption of mobile wallets can help to advance financial inclusion and human development in emerging countries. Current literature on mobile wallet (m-wallet) adoption focuses on technological and behavioral aspects, but neglects the financial aspect, which highly influences the decision-making of low-income people. This study identified the impacts of all three aspects on m-wallet adoption behavior by including behavioral technology acceptance factors and financial-related factors into a research framework derived from rational choice theory. Drawing data from 214 respondents across four emerging countries, the findings reveal the positive effects of perceived ease of use, perceived usefulness, and network externalities on m-wallet adopting intention. Regarding financial factors, while perceived risk negatively affects adopting intention, the effect of price value on adopting intention is not confirmed. Finally, financial literacy is found to have both positively direct and moderating effects on the relationship of perceived risk and users’ adopting intention.

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新兴市场对移动钱包的采用:理性选择模型中技术、行为和金融方面的结合

采用移动钱包有助于促进新兴国家的金融包容性和人类发展。目前关于移动钱包(m-wallet)采用的文献主要集中在技术和行为方面，而忽略了影响低收入人群决策的财务方面。本研究通过将行为技术接受因素和金融相关因素纳入理性选择理论的研究框架，确定了这三个方面对移动钱包采用行为的影响。根据来自四个新兴国家的214名受访者的数据，研究结果揭示了感知易用性、感知有用性和网络外部性对移动钱包采用意愿的积极影响。在财务因素方面，感知风险对采用意愿有负向影响，而价格价值对采用意愿的影响尚未得到证实。最后，发现财务素养对感知风险与用户采用意愿的关系既有正向的直接作用，也有调节作用。

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Perspectives on Global Development and Technology DEVELOPMENT STUDIES-

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0.80

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0.00%

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期刊介绍： Perspectives on Global Development and Technology (PGDT) is a peer-reviewed journal for the discussion of current social sciences research on diverse socio-economic development issues that reflect the opportunities and threats brought about by the world order shift from bipolar to global, the present economic liberalization that constricts development options, and the new enabling technologies of the Information Age. A founding principle of PGDT is that all people are entitled to scientific and technological knowledge to promote human development. PGDT is the international forum where the questions associated with this endeavour are thoroughly examinated and clearly communicated.