HALAL CUISINE IN MUSLIM-MINORITY URBAN PREFERENCE: CASE STUDY IN MANADO

T. Samad, Anggoro Sugeng, Talha Ayub, Taufani Taufani
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引用次数: 1

Abstract

Halal cuisine becomes a captivating phenomenon not only among the Muslim regions but also in non-Muslim districts. This paper aims to reveal the phenomenon of halal cuisine in the Muslim minority region in Manado, North Sulawesi. This research used qualitative research with the study case approach. 5 Muslim merchants were interviewed to obtain some information according to this research. The result revealed the existence of Muslim merchants who are selling their halal cuisine in Manado as a Muslim minority religion and they are confident about the potency of halal cuisine development in Manado. The other findings show that the halal sign (logo) has been used by Muslim merchants to ensure the customers that the cuisine they promote is halal. Further, they disclose that the buyers come from Muslim customers and non-Muslim customers interested in buying their product. It can be concluded that even though Manado is known as a Muslim minority region, Muslim merchants possess a good position in Manado as merchants who are promoting their halal cuisine.
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穆斯林少数民族城市偏好中的清真美食:在万鸦老的个案研究
清真美食成为一种迷人的现象,不仅在穆斯林地区,而且在非穆斯林地区。本文旨在揭示北苏拉威西省万鸦老穆斯林少数民族地区清真美食的现象。本研究采用定性研究和个案研究方法。根据本研究,我们对5名穆斯林商人进行了访谈,以获得一些信息。结果显示,作为穆斯林少数民族宗教,穆斯林商人在万那多出售他们的清真美食,他们对万那多清真美食发展的潜力充满信心。其他调查结果表明,清真标志(标志)已被穆斯林商人使用,以确保客户,他们推广的菜肴是清真的。此外,他们透露,买家来自穆斯林客户和有兴趣购买他们产品的非穆斯林客户。由此可以得出结论,尽管美那多被称为穆斯林少数民族地区,但穆斯林商人在美那多拥有良好的地位,他们是推广他们的清真美食的商人。
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来源期刊
自引率
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发文量
6
审稿时长
16 weeks
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