Research on Strategy Management of P Shipping Company in the Financial Crisis

S. Si
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引用次数: 2

Abstract

The global financial crisis in 2008, unexpectedly, has given a serious strike on the world financial system and the economic entities, which are still suffering heavily from its side effects. The shipping industry is one of the hardest hit fields. Many shipping companies have closed down because the relatively excessive shipping capacity and the dropped-down freight in the shipping market had caused the broken of the cash flow strand, and many others are still struggling for survival. It was even rumoring that the ‘survived’ shipping companies in the crisis would be the leading companies in the shipping industry. P Shipping Company has unavoidably encountered some difficulties during the financial crisis. But being benefited from the persistent company policies in risk control and timely adjustment of the strategy direction and operational tactics, the Company has achieved profitable 2008 and 2009 in total, stemming against the main stream of lose. Further more, it has successfully expanded the size of the fleet. In this paper, the remarkable mode against the financial crisis by the P Shipping Company is taken here for an example. The operational character of the shipping companies is considered. The relevant data and cases are analyzed. According to the current internal and external economic environment, the risk control practice in the high-risk shipping industry and the strategic direction to improve the competitive superiority of a shipping company are brought forward. After qualitatively analyzing on the important factors affecting the strategy management of a shipping company, the possible strategy projects are to be provided to the shipping companies.
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金融危机下P航运公司战略管理研究
2008年全球金融危机出人意料地对世界金融体系和经济实体造成了严重打击,其副作用至今仍未消除。航运业是受影响最严重的领域之一。由于运力相对过剩,加上航运市场运费下跌,导致现金流链断裂,不少船公司倒闭,还有不少船公司仍在苦苦挣扎。甚至有传言说,在危机中“幸存下来”的航运公司将成为航运业的龙头企业。在金融危机中,P航运公司不可避免地遇到了一些困难。但得益于公司风控政策的坚持,以及战略方向和经营策略的及时调整,公司在2008年和2009年共实现盈利,扭转了亏损的主流。此外,它还成功地扩大了船队的规模。本文以P船公司应对金融危机的显著模式为例。考虑了航运公司的经营特点。对相关数据和案例进行了分析。根据当前的内外部经济环境,提出了高风险航运业的风险控制实践和提高航运公司竞争优势的战略方向。对影响航运公司战略管理的重要因素进行定性分析后,为航运公司提供可能的战略方案。
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