Transformaciones de un cartel fotográfico expuesto en un espacio público: algunas claves para repensar el funcionamiento de los medios de comunicación

Abstract

This article presents the cycle of transformations experienced by a simple media –a photographic poster– over four months. By following and describing the changes of a photographic poster located in a public space, some interesting aspects are revealed. The situated and almost archaeological analysis of a simple medium reveals aspects about the functioning of the media frequently. Some of these aspects are ignored by theoretical representations and very general and static models of public communication.