María-Antonia Paz-Rebollo, Ana Mayagoitia-Soria, Juan-Manuel González-Aguilar
This study analyses temporary employees’ perceptions and This article analyzes whether the features of TikTok allow for meaningful debates and how they are conducted. To do so, we used a case study approach: user conversations about socially excluded individuals in a context marked by the Covid-19 pandemic and subsequent economic crisis, which have exacerbated hardships in developing countries. A total of 100 videos published in Spain since 2020 on this topic, along with 38,462 comments, are examined. We performed a content analysis of the videos, considering their thematic, technical, and stylistic characteristics. Additionally, we conducted a textual analysis of the comments taking into account the authorial and conversational dimensions. The study concludes that the structure of TikTok does not enable high-quality debates in this case study. The videos provide an episodic view of the topics, and on average users participate only once expressing opinions based on personal experiences or existing biases. Moreover, the debate is muddled in this specific topic due to intergenerational conflicts. Judgmental attitudes lead to messages that are both cruel in the form of advice and expressions of humor. The analysis reveals a strong sentiment of aporophobia in the opinions expressed on this platform. Therefore, it is advisable to recommend the inclusion of this marginalized group among the protected groups in the community guidelines.
{"title":"Does TikTok allow quality debate? A case study on poverty","authors":"María-Antonia Paz-Rebollo, Ana Mayagoitia-Soria, Juan-Manuel González-Aguilar","doi":"10.15581/003.36.4.83-97","DOIUrl":"https://doi.org/10.15581/003.36.4.83-97","url":null,"abstract":"This study analyses temporary employees’ perceptions and This article analyzes whether the features of TikTok allow for meaningful debates and how they are conducted. To do so, we used a case study approach: user conversations about socially excluded individuals in a context marked by the Covid-19 pandemic and subsequent economic crisis, which have exacerbated hardships in developing countries. A total of 100 videos published in Spain since 2020 on this topic, along with 38,462 comments, are examined. We performed a content analysis of the videos, considering their thematic, technical, and stylistic characteristics. Additionally, we conducted a textual analysis of the comments taking into account the authorial and conversational dimensions. The study concludes that the structure of TikTok does not enable high-quality debates in this case study. The videos provide an episodic view of the topics, and on average users participate only once expressing opinions based on personal experiences or existing biases. Moreover, the debate is muddled in this specific topic due to intergenerational conflicts. Judgmental attitudes lead to messages that are both cruel in the form of advice and expressions of humor. The analysis reveals a strong sentiment of aporophobia in the opinions expressed on this platform. Therefore, it is advisable to recommend the inclusion of this marginalized group among the protected groups in the community guidelines.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study argues that, historically, televised media events managed to become prominent in the public agenda, not only through their live broadcast on television, but also through their long-term, continuous visibility in the print media. This, both on the level of the intensity of their press coverage; and also on the level of their framing as important and significant events for society. In other words, media events have enabled a content-based “coexistence” between print media and television. Through a thematic-qualitative analysis, the study describes how two Israeli, popular and elite newspapers promoted the public discourse on two of the most famous media events in Israel’s history: the 1979 and 1999 Eurovision Song Contests in Jerusalem. Findings reveal an intensive print media coverage of the two shows, from both “soft” (gossip) and “hard” (politics) perspectives. In addition, differences were found in the historical coverage of the contests in popular newspapers, compared to elite ones.
{"title":"The historical coverage of televised media events in print media: The Case of the Eurovision Song Contest","authors":"Gilad Greenwald","doi":"10.15581/003.36.4.35-50","DOIUrl":"https://doi.org/10.15581/003.36.4.35-50","url":null,"abstract":"This study argues that, historically, televised media events managed to become prominent in the public agenda, not only through their live broadcast on television, but also through their long-term, continuous visibility in the print media. This, both on the level of the intensity of their press coverage; and also on the level of their framing as important and significant events for society. In other words, media events have enabled a content-based “coexistence” between print media and television. Through a thematic-qualitative analysis, the study describes how two Israeli, popular and elite newspapers promoted the public discourse on two of the most famous media events in Israel’s history: the 1979 and 1999 Eurovision Song Contests in Jerusalem. Findings reveal an intensive print media coverage of the two shows, from both “soft” (gossip) and “hard” (politics) perspectives. In addition, differences were found in the historical coverage of the contests in popular newspapers, compared to elite ones.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-02DOI: 10.15581/003.36.4.155-174
Maximiliano Vila-Seoane
This article studies how Argentine national media outlets reported on China’s Belt and Road Initiative (BRI) between 2013 and February 2022 (this covers the period from the launch of the BRI to Argentina’s official accession to the initiative). Based on a framing analysis of 272 articles, this study argues that national media outlets tend to reproduce two frames about the BRI: they either present it as an opportunity or as a threat. The balance between them matters when attempting to understand how media organisations shape citizens’ perceptions of China and the BRI. In the case of Argentina, even though its political and economic relations with China have become closer, reports on the BRI were quite polarised. Indeed, national media outlets’ portrayal of the BRI as an opportunity has been slightly more prevalent than negative portrayal (41% vs. 35%). However, national media firms covered the BRI in different ways. Some organisations conveyed largely positive frames, some chiefly presented negative ones, and others were more balanced. The specific editorial lines of the newspapers and their affinities to national political alliances explain these different patterns. Furthermore, although articles citing Western sources were indeed more negative about the BRI, many of the op-eds and reports criticising the BRI were produced by Argentine journalists and other local actors. Thus, Chinese academics exaggerate Western media sources’ influence on Argentina’s national media critical coverage of China while overlooking reasonable concerns about the impacts of Chinese projects.
{"title":"Framing China: The Belt and Road Initiative in Argentine national media outlets","authors":"Maximiliano Vila-Seoane","doi":"10.15581/003.36.4.155-174","DOIUrl":"https://doi.org/10.15581/003.36.4.155-174","url":null,"abstract":"This article studies how Argentine national media outlets reported on China’s Belt and Road Initiative (BRI) between 2013 and February 2022 (this covers the period from the launch of the BRI to Argentina’s official accession to the initiative). Based on a framing analysis of 272 articles, this study argues that national media outlets tend to reproduce two frames about the BRI: they either present it as an opportunity or as a threat. The balance between them matters when attempting to understand how media organisations shape citizens’ perceptions of China and the BRI. In the case of Argentina, even though its political and economic relations with China have become closer, reports on the BRI were quite polarised. Indeed, national media outlets’ portrayal of the BRI as an opportunity has been slightly more prevalent than negative portrayal (41% vs. 35%). However, national media firms covered the BRI in different ways. Some organisations conveyed largely positive frames, some chiefly presented negative ones, and others were more balanced. The specific editorial lines of the newspapers and their affinities to national political alliances explain these different patterns. Furthermore, although articles citing Western sources were indeed more negative about the BRI, many of the op-eds and reports criticising the BRI were produced by Argentine journalists and other local actors. Thus, Chinese academics exaggerate Western media sources’ influence on Argentina’s national media critical coverage of China while overlooking reasonable concerns about the impacts of Chinese projects.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-02DOI: 10.15581/003.36.4.213-214
Samuel Negredo
Book Review
书评
{"title":"Carlos A. Scolari, On the evolution of media: understanding media change, Published by Routledge, Oxford/New York (2023), 302 pp.","authors":"Samuel Negredo","doi":"10.15581/003.36.4.213-214","DOIUrl":"https://doi.org/10.15581/003.36.4.213-214","url":null,"abstract":"Book Review","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-02DOI: 10.15581/003.36.4.191-212
Raquel Rodríguez-Díaz, Maxwell McCombs
This paper focuses on the concept of the impact area as the intersection between the common issues of the personal agenda and the public agenda. Expanding the concept of agenda-setting effects, which focuses mainly on the relation between the public and media agendas, we have examined the congruity of the public agenda and the personal agenda as a contingent condition for the strength of these effects. The concept also distinguishes between the top-priority issues of the public and personal agendas, setting out that the general public’s search for information about these top-priority issues highlights the need for orientation. We used data from Spain to focus on the national elections (2011, 2015 and 2019), plus the beginning of the pandemic (2020). The study includes a content analysis of the El País daily newspaper for the four periods and a variety of surveys and representative electoral barometers. To those data we have added an analysis of the main search topics on Google Trends for each of the four years. The results reveal that variations in the relationship between the public and personal agendas are linked to the strength of the agenda-setting effect between the media and public agendas.
{"title":"Personal Agenda-Public Agenda Congruency: A Contingent Condition for Agenda-setting Effects","authors":"Raquel Rodríguez-Díaz, Maxwell McCombs","doi":"10.15581/003.36.4.191-212","DOIUrl":"https://doi.org/10.15581/003.36.4.191-212","url":null,"abstract":"This paper focuses on the concept of the impact area as the intersection between the common issues of the personal agenda and the public agenda. Expanding the concept of agenda-setting effects, which focuses mainly on the relation between the public and media agendas, we have examined the congruity of the public agenda and the personal agenda as a contingent condition for the strength of these effects. The concept also distinguishes between the top-priority issues of the public and personal agendas, setting out that the general public’s search for information about these top-priority issues highlights the need for orientation. We used data from Spain to focus on the national elections (2011, 2015 and 2019), plus the beginning of the pandemic (2020). The study includes a content analysis of the El País daily newspaper for the four periods and a variety of surveys and representative electoral barometers. To those data we have added an analysis of the main search topics on Google Trends for each of the four years. The results reveal that variations in the relationship between the public and personal agendas are linked to the strength of the agenda-setting effect between the media and public agendas.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-02DOI: 10.15581/10.15581/003.36.4.1-19
Francesc Robert-Agell, Montse Bonet
Radio in Spain has been losing audience and advertising year after year since 2012. Never before had the sector been through a moment like this, and it is especially relevant for Prisa Radio, Ábside Media and Atresmedia Radio. The theoretical framework of media economics, media management and ILC (Industry Life Cycle), applied to market data, has served to illuminate the resistant variables (dependent dual market, oligopolistic structure and use of star system appeal) that explain this moment in the sector’s life cycle. In this context, the improvement in the economic results of these companies that are in transition from the stage of maturity to defensive resistance, and which can lead to adaptation or obsolescence, is not a paradox. The findings of this research may help companies awaken to the fact that through strategic actions, there is still time to respond to the variables which lead to obsolescence.
{"title":"Present and future of radio in Spain: an application of the Life Cycle Model to the industry","authors":"Francesc Robert-Agell, Montse Bonet","doi":"10.15581/10.15581/003.36.4.1-19","DOIUrl":"https://doi.org/10.15581/10.15581/003.36.4.1-19","url":null,"abstract":"Radio in Spain has been losing audience and advertising year after year since 2012. Never before had the sector been through a moment like this, and it is especially relevant for Prisa Radio, Ábside Media and Atresmedia Radio. The theoretical framework of media economics, media management and ILC (Industry Life Cycle), applied to market data, has served to illuminate the resistant variables (dependent dual market, oligopolistic structure and use of star system appeal) that explain this moment in the sector’s life cycle. In this context, the improvement in the economic results of these companies that are in transition from the stage of maturity to defensive resistance, and which can lead to adaptation or obsolescence, is not a paradox. The findings of this research may help companies awaken to the fact that through strategic actions, there is still time to respond to the variables which lead to obsolescence.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years we have witnessed a resurgence of populism, which has relied on the virality of social networks to deepen its roots in society and spread its ideas. This paper analyses the populist strategies used by all parties to viralise their messages in the online environment, regardless of ideology. The present research has also examined the possible existence of complementary strategies used by the parties’ organisational profiles and those of their leaders. To this end, a content analysis has been carried out regarding the publications made on Twitter during the 2019 election campaign. The posts have been delimited to those made by the parties and candidates that attained the highest percentage of representation in the Congress of Deputies, which include the PSOE, PP, Vox, and Unidas Podemos. The findings show that all the parties under study resorted to this type of strategy. The parties closest to centre of the political spectrum, both right and left, used mostly a populist strategy aimed predominantly at attacking their adversaries, while Vox and Unidas Podemos articulated their discourse beyond this argument, with Vox appealing to the emotions of the nation and Podemos positioning itself as the peoples’ advocate. Furthermore, a complementary strategy used by both the parties and their leaders has been identified, which fosters the expansion of these kinds of populist ideas.
{"title":"Populist strategies on Twitter: analysis of the political discourse during the campaign for the general elections in Spain on November 10th, 2019","authors":"Natalia Abuín-Vences, Daniel-Francisco García-Rosales","doi":"10.15581/003.36.4.175-190","DOIUrl":"https://doi.org/10.15581/003.36.4.175-190","url":null,"abstract":"In recent years we have witnessed a resurgence of populism, which has relied on the virality of social networks to deepen its roots in society and spread its ideas. This paper analyses the populist strategies used by all parties to viralise their messages in the online environment, regardless of ideology. The present research has also examined the possible existence of complementary strategies used by the parties’ organisational profiles and those of their leaders. To this end, a content analysis has been carried out regarding the publications made on Twitter during the 2019 election campaign. The posts have been delimited to those made by the parties and candidates that attained the highest percentage of representation in the Congress of Deputies, which include the PSOE, PP, Vox, and Unidas Podemos. The findings show that all the parties under study resorted to this type of strategy. The parties closest to centre of the political spectrum, both right and left, used mostly a populist strategy aimed predominantly at attacking their adversaries, while Vox and Unidas Podemos articulated their discourse beyond this argument, with Vox appealing to the emotions of the nation and Podemos positioning itself as the peoples’ advocate. Furthermore, a complementary strategy used by both the parties and their leaders has been identified, which fosters the expansion of these kinds of populist ideas.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-02DOI: 10.15581/003.36.4.135-153
Lidia Peralta-García, Raquel Gómez-Rosado, Clara López-Cantos
This investigation is centred on film festivals within Spain that take the rural world as their reference. A panoramic approach to an emerging trend is presented in the study. The concept of the “social function” is of central importance to the analytical perspective that is adopted, to understand what added value these sorts of festivals specializing in rural topics can contribute, especially in relation to the current challenges of rural depopulation. Qualitative methods are mainly used, based on semi-structured interviews with the people who direct and manage these sorts of events, with the support of digital documents downloaded from web-pages and searches for the digital footprint of rural film festivals on websites and social media. Promoting and financing a rural film festival is, at the very least, both a social and an organizational challenge, but our study distances itself from an economic viewpoint that might measure the success of a festival in terms of marketing, to contemplate its “social profitability.” From this perspective, we ask ourselves through which channels and to what extent are rural film festivals linked into the community. The results showed that, despite the vulnerability of the sector, these festivals represent an opportunity for links with the local area, social cohesiveness, and the revitalization of socio-cultural activities.
{"title":"Rural film festivals: social functions, obstacles and challenges","authors":"Lidia Peralta-García, Raquel Gómez-Rosado, Clara López-Cantos","doi":"10.15581/003.36.4.135-153","DOIUrl":"https://doi.org/10.15581/003.36.4.135-153","url":null,"abstract":"This investigation is centred on film festivals within Spain that take the rural world as their reference. A panoramic approach to an emerging trend is presented in the study. The concept of the “social function” is of central importance to the analytical perspective that is adopted, to understand what added value these sorts of festivals specializing in rural topics can contribute, especially in relation to the current challenges of rural depopulation. Qualitative methods are mainly used, based on semi-structured interviews with the people who direct and manage these sorts of events, with the support of digital documents downloaded from web-pages and searches for the digital footprint of rural film festivals on websites and social media. Promoting and financing a rural film festival is, at the very least, both a social and an organizational challenge, but our study distances itself from an economic viewpoint that might measure the success of a festival in terms of marketing, to contemplate its “social profitability.” From this perspective, we ask ourselves through which channels and to what extent are rural film festivals linked into the community. The results showed that, despite the vulnerability of the sector, these festivals represent an opportunity for links with the local area, social cohesiveness, and the revitalization of socio-cultural activities.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the contemporary condition of Indonesian local game developers as a part of the national creative workers. The case study method is applied in parallel with the participant’s observation and the results were retrieved by exploring and comparing interviews and observation findings. The subjects of this study include state-related ministries (The Ministry of Manpower and The Ministry of Tourism and Creative Economy), 12 founders of the Indonesian first-generation local game developer studios, 10 experienced local game workers, and two representatives of the Indonesian Game Association as a labor union. The results figured out the characteristics of Indonesian local game developers as youth-subcultural movements and recent challenges of state patronage, incentives, and human resource issues. The situation forced them to survive and organize a supportive labor union as a major incubator platform and crowdfunding scheme in developing local games.
{"title":"The Genesis and Self-Reliance of Indonesian Local Game Developers as the National Creative Workers in Contemporary Indonesia","authors":"Sandy Allifiansyah","doi":"10.15581/003.36.4.67-81","DOIUrl":"https://doi.org/10.15581/003.36.4.67-81","url":null,"abstract":"This study examines the contemporary condition of Indonesian local game developers as a part of the national creative workers. The case study method is applied in parallel with the participant’s observation and the results were retrieved by exploring and comparing interviews and observation findings. The subjects of this study include state-related ministries (The Ministry of Manpower and The Ministry of Tourism and Creative Economy), 12 founders of the Indonesian first-generation local game developer studios, 10 experienced local game workers, and two representatives of the Indonesian Game Association as a labor union. The results figured out the characteristics of Indonesian local game developers as youth-subcultural movements and recent challenges of state patronage, incentives, and human resource issues. The situation forced them to survive and organize a supportive labor union as a major incubator platform and crowdfunding scheme in developing local games.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research addresses the use of crowdfunding platforms for the development of video games in Spain. It is part of the group of platform-centred research in order to develop a quantitative analysis of the data contained in them. Specifically, the data provided by Kickstarter for Spanish video game development projects is analysed. Normality tests indicated that the variables do not follow a normal distribution, hence non-parametric tests were used. The success rate of Spanish campaigns is 28.4% for the total number of cases, 40.8% in 2020, which is a steady growth since 2015. The average funding is €16,586.76, €50,056.67 for successful campaigns; however, the median indicates that 50% of the sample does not exceed €1,653 in funding. Regression models are used to develop equations to calculate the amount of funding needed to publish on PC and console, and the number of backers needed to achieve a given amount of funding.
{"title":"Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter","authors":"Juan-Salvador Victoria-Mas, Eva-María Ramos-Ábalos, José-Borja Arjona-Martín","doi":"10.15581/003.36.4.117-133","DOIUrl":"https://doi.org/10.15581/003.36.4.117-133","url":null,"abstract":"This research addresses the use of crowdfunding platforms for the development of video games in Spain. It is part of the group of platform-centred research in order to develop a quantitative analysis of the data contained in them. Specifically, the data provided by Kickstarter for Spanish video game development projects is analysed. Normality tests indicated that the variables do not follow a normal distribution, hence non-parametric tests were used. The success rate of Spanish campaigns is 28.4% for the total number of cases, 40.8% in 2020, which is a steady growth since 2015. The average funding is €16,586.76, €50,056.67 for successful campaigns; however, the median indicates that 50% of the sample does not exceed €1,653 in funding. Regression models are used to develop equations to calculate the amount of funding needed to publish on PC and console, and the number of backers needed to achieve a given amount of funding.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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