{"title":"Don’t Talk Climate Like This: Exploring the Moderating Effects of Comment Stance on Aggressive Climate Change Videos","authors":"Shupei Yuan, Hang Lu","doi":"10.1080/17524032.2023.2165524","DOIUrl":null,"url":null,"abstract":"ABSTRACT It is common to see videos that discuss climate change issues online, sometimes with aggressive tones. Comments under the videos also supply information for other audiences. When the comment agrees or disagrees with the style of the message, it is unclear how audiences perceive and respond to the message. An online experiment (N = 763) was conducted in which participants were randomly assigned to one of six conditions (an aggressive or non-aggressive video with a supporting comment, an opposing comment, or no comment). Results revealed that an opposing comment significantly enhanced how much participants found the aggressive video to have violated their expectations, which further reduced their willingness to perform pro-environmental behaviors. Overall, these findings suggest that message styles and their associated comments could jointly guide how the public reacts to information about climate change.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Communication-A Journal of Nature and Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/17524032.2023.2165524","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT It is common to see videos that discuss climate change issues online, sometimes with aggressive tones. Comments under the videos also supply information for other audiences. When the comment agrees or disagrees with the style of the message, it is unclear how audiences perceive and respond to the message. An online experiment (N = 763) was conducted in which participants were randomly assigned to one of six conditions (an aggressive or non-aggressive video with a supporting comment, an opposing comment, or no comment). Results revealed that an opposing comment significantly enhanced how much participants found the aggressive video to have violated their expectations, which further reduced their willingness to perform pro-environmental behaviors. Overall, these findings suggest that message styles and their associated comments could jointly guide how the public reacts to information about climate change.
期刊介绍：
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
