Consumer Buying Preference Based On Green Marketing And Green Product Development

V. Prasanth, M. Jyothsna, Neeru Kumari
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引用次数: 5

Abstract

In todays global scenario ecological issue is getting worse, the consumers’ are more concerned about the environmental protection, with the change in consumer buying approach in the steering of a immature lifestyle. As a consequence, firms are implementing potential ecological approaches in the green market industry. Green marketing and green product development are constructive techniques, which are applied by firms to raise competitive advantages and gain the satisfaction of consumers in order to accomplish the firm’s mission and vision.
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基于绿色营销与绿色产品开发的消费者购买偏好
在全球生态问题日益严重的今天,消费者更加关注环境保护,在不成熟的生活方式的引导下,消费者的购买方式发生了变化。因此,企业正在绿色市场产业中实施潜在的生态方法。绿色营销和绿色产品开发是企业提高竞争优势和获得消费者满意以实现企业使命和愿景的建设性技术。
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