The Effects of COVID-19 on the Adoption of “On-the-Shelf Technologies”: Virtual Dressing Room Software and the Expected Rise of Third-Party Reverse-Logistics

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2022-03-08 DOI:10.1287/serv.2022.0300

Amir Heiman, T. Reardon, D. Zilberman

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引用次数: 6

Abstract

The fashion industry is adapting to the new situation caused by the COVID-19 pandemic by changing the structure of its supply chain, much like other industries that experience exogenous shocks. The pandemic affected conditions of apparel retailers: downstream among consumers and upstream among suppliers. It induced retailers to accelerate the adoption of technologies to make their supply chains more flexible and resilient. Before COVID-19, the apparel industry had gradually adopted virtual dressing room (VDR) technologies and crowd wisdom software, both of which reduce the risk associated with online purchases. Apparel retailers also altered the structure of their supply chains by outsourcing product turns via third-party logistics providers. This article analyzes how changes in market demand and supply conditions following the outbreak of COVID-19 accelerated the adoption of VDR technologies. The analysis is based on a conceptual microeconomic model of adopting technologies and changes in the supply chain. We support our theoretical findings with business cases. Understanding the nonlinear relationships among changes in demand, supply chains, and retail technology adoption triggered by exogenous shocks is essential for managers and affects the quality of service.

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新冠肺炎疫情对“现货技术”采用的影响:虚拟试衣间软件与第三方逆向物流的预期兴起

时装业也像其他行业一样，正在通过改变供应链结构来适应新冠肺炎疫情带来的新形势。大流行影响了服装零售商的状况:下游是消费者，上游是供应商。它促使零售商加速采用技术，使其供应链更灵活、更有弹性。在新冠肺炎之前，服装行业已经逐步采用虚拟试衣间(VDR)技术和众智软件，这两种技术都降低了在线购物的风险。服装零售商也改变了他们的供应链结构，通过第三方物流供应商外包产品周转。本文分析了新冠肺炎疫情爆发后市场需求和供给条件的变化如何加速了VDR技术的采用。该分析是基于在供应链中采用技术和变化的概念性微观经济模型。我们用商业案例来支持我们的理论发现。了解外生冲击引发的需求、供应链和零售技术采用变化之间的非线性关系，对管理人员来说至关重要，并会影响服务质量。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.

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