{"title":"The Dynamic Nature of Brand Experience","authors":"B. Österle, Marc Kuhn, J. Henseler","doi":"10.1007/978-3-030-02568-7_211","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"营销科学学报","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1007/978-3-030-02568-7_211","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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