Pub Date : 2019-01-01DOI: 10.1007/978-3-030-02568-7_20
Danielli Priscila da Silva Melo, J. D. de Mesquita
{"title":"Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers","authors":"Danielli Priscila da Silva Melo, J. D. de Mesquita","doi":"10.1007/978-3-030-02568-7_20","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_20","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89628718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-02568-7_105
Joël Le Bon
{"title":"The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty: An Abstract","authors":"Joël Le Bon","doi":"10.1007/978-3-030-02568-7_105","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_105","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90619850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-02568-7_99
P. Sergius Koku
{"title":"An Application of Co-Production Concept to the US Legal System: Lessons from Marketing: An Abstract","authors":"P. Sergius Koku","doi":"10.1007/978-3-030-02568-7_99","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_99","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83488197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-11-22DOI: 10.1007/978-3-030-02568-7
Nina Krey, Patricia Rossi
{"title":"Finding New Ways to Engage and Satisfy Global Customers","authors":"Nina Krey, Patricia Rossi","doi":"10.1007/978-3-030-02568-7","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90594190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_212
Yousra Hallem, Wissal Ben Arfi, Haithem Guizani
{"title":"How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity: An Abstract","authors":"Yousra Hallem, Wissal Ben Arfi, Haithem Guizani","doi":"10.1007/978-3-030-02568-7_212","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_212","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73918788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_55
V. Veréb, Helena Nobre
{"title":"“The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract","authors":"V. Veréb, Helena Nobre","doi":"10.1007/978-3-030-02568-7_55","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_55","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75495899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_135
Marlys J. Mason, Ingrid M. Martin, A. Rodríguez
{"title":"Online Gaming and Maladaptive Behavior: An Abstract","authors":"Marlys J. Mason, Ingrid M. Martin, A. Rodríguez","doi":"10.1007/978-3-030-02568-7_135","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_135","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74332572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_9
Ann-Kathrin Seemann, Jörg Lindenmeier
{"title":"Co-Production and Social Service Providers’ Performance: Parental Satisfaction with Childcare Markets: An Abstract","authors":"Ann-Kathrin Seemann, Jörg Lindenmeier","doi":"10.1007/978-3-030-02568-7_9","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_9","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75001243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_196
R. M. Pisharodi, R. Parameswaran, John W. HenkeJr
{"title":"OEM Pressure to Innovate and Buyer-Supplier Relationship: An Abstract","authors":"R. M. Pisharodi, R. Parameswaran, John W. HenkeJr","doi":"10.1007/978-3-030-02568-7_196","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_196","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75098753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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