Brigitte Huber, Robert Lepenies, Luis Quesada Baena, Joachim Allgaier
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引用次数: 3
Abstract
ABSTRACT Sustainability communication is of increasing importance. While sustainability communication in traditional media has already been well researched, more research is needed about social media platforms in this regard. By focusing on sustainability communication on TikTok, this study makes an important contribution to the literature. More specifically, we investigate how eco influencers communicate sustainability on TikTok. Findings from content analysis (n = 242) reveal that eco influencers cover a wide range of different topics. Individual responsibility attributions are dominant in short videos posted on the platform. Videos presenting broader perspectives are more likely to refer to empirical evidence. Implications for science and environmental communicators are discussed.
期刊介绍：
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.
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