PUBLIC RELATIONS EXPERTS' USES OF THE NEW MEDIA IN THEIR COMMUNICATION WORK

Abstract

Contemporary technologies have made qualitative leaps for human life in the field of information, digitization and communication. The social networks produced by the new media are characterized by several features that cast a shadow and imposed their impact on human communication with its modern means, the most important of which are interactive, non-public, asynchronous, prevalence and spread. This study aimed to evaluate the experts' use of the new media in their communication work. Furthermore, it sought to identify the most important gratifications obtained by the experts' use of this new form of media.