Leaders and Followers in Social Networking Environments: A Conceptual Model

Abstract

This conceptual paper focuses on understanding the characteristics and behaviors of leaders and followers in social networking communities. The study differentiates between four groups of actors: "Established Leaders", "Emergent Leaders", "Newbies", and "Supporters". Based on a review of the literature on leaders and followers in virtual groups, the Leader/Follower Behavior in Social Networking Environments model is presented. The model assumes that the characteristics of actors determine the type of leader or follower they are likely to become. Building on this assumption, the model considers leader/follower characteristics and behaviors as independent variables that lead to a range of outcomes for actors. The outcomes can range from the leader/follower increasing his/her power, maintaining the same level of power, decreasing his/her power, or leaving the community altogether. The discussion and conclusions section develops the theoretical implications from the model and offers suggestions on how the model can be tested and expanded.