Sustainable practices for the wine tourism development in support of the local and social economy

R. Martinov, Hristina Nedialkova
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Abstract

The paper focuses on several scenarios for sustainable tourism that can be resourcefully applied to the field of wine tourism as a kind of special interest tourism. Firstly, we start with a short analysis of different examples of sustainable tourism i.e. trekking, green transport (part of the green deal) associated with modern wine tourism. Secondly, we delve on the aspects of social entrepreneurship. The examples are best practices in developed tourist destinations, like Italy, Slovenia, Hungary. Thirdly, we elaborate why stakeholders may profit from a discernable added value of wine tourism, thanks to social ventures and the advantages of social entrepreneurship as a way to ensure sustainability for the local communities, comfortable experience for the tourists and shared welfare for all stakeholders.
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葡萄酒旅游发展的可持续实践,以支持当地和社会经济
本文重点讨论了可持续旅游的几种场景,这些场景可以资源化地应用于葡萄酒旅游这一特殊兴趣旅游领域。首先,我们对可持续旅游的不同例子进行了简短的分析,即徒步旅行,绿色交通(绿色交易的一部分)与现代葡萄酒旅游相关。其次,我们深入研究社会企业家精神的各个方面。这些例子是意大利、斯洛文尼亚、匈牙利等发达旅游目的地的最佳做法。第三,我们阐述了为什么利益相关者可以从葡萄酒旅游的明显附加值中获利,这要归功于社会企业和社会创业的优势,因为社会创业可以确保当地社区的可持续性,为游客提供舒适的体验,并为所有利益相关者提供共享福利。
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