Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work

IF 9.8 1区管理学 Q1 BUSINESS Journal of Business Research Pub Date : 2021-01-01 DOI:10.1016/j.jbusres.2020.10.061

Peter Ekman , Jimmie Röndell , Christian Kowalkowski , Randle D. Raggio , Steven M. Thompson

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引用次数: 15

Abstract

Extant literature focuses primarily on deliberate, proactive market-shaping efforts to understand changes in markets. This paper explores how emergent, incremental activities might unintentionally prompt market innovation due to the interactions of capability development and its required institutional work. Using a critical case method, we study a firm that successfully challenged established market logic by systematically changing its capabilities. A longitudinal field study reveals that capability development demands induce changes to institutional foundations; then, as institutions change, further capabilities can be developed, all of which may instigate wider market innovation outcomes. This study conceptualizes this intricate, iterative process, as well as its evolutionary market innovation outcomes. The proposed three-level capability model can guide firms striving to offer new and innovative services. The authors also detail a three-stage research design methodology that can help research and practice gain in-depth understanding of both emergent unintentional market innovation and strategic deliberate market-shaping activities.

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新兴市场创新:技术驱动能力发展与制度工作的纵向研究

现存的文献主要集中在有意识的、积极主动的市场塑造努力，以理解市场的变化。本文探讨了由于能力发展及其所需的制度工作的相互作用，新兴的、增量的活动如何可能无意中促进市场创新。运用关键案例法，我们研究了一家通过系统地改变其能力成功挑战既定市场逻辑的公司。纵向研究表明，能力发展需求导致了制度基础的变化;然后，随着制度的变化，进一步的能力可以得到发展，所有这些都可能引发更广泛的市场创新结果。本研究概念化了这个复杂的、迭代的过程，以及它的进化市场创新结果。提出的三层能力模型可以指导企业努力提供新的和创新的服务。作者还详细介绍了一种三阶段研究设计方法，可以帮助研究和实践深入了解意外的市场创新和战略性的刻意市场塑造活动。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.