Video killed the Instagram star: The future of political communication is audio-visual

Franziska Marquart
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Abstract

What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.
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视频扼杀了Instagram明星:未来的政治传播是视听的
视听平台和垂直视频的日益普及对视觉政治传播意味着什么?我为新闻媒体、政治行为者、公民和研究人员阐述了TikTok及相关平台的机遇和挑战,并简要讨论了未来学术工作的可能途径。这些问题包括来源可信度和媒体素养、关注与曝光的评估、政治学习和个性化。我认为,在不久的将来,我们的领域如何处理这些问题将是决定性的。
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