{"title":"Models That Matter: How Quantitative Marketing Research Can Impact Public Policy","authors":"K. Pauwels, V. G. Perry","doi":"10.1177/07439156221098388","DOIUrl":null,"url":null,"abstract":"Public policy is a growing area in marketing and an area where quantitative or analytical models can make important contributions (Martin and Scott 2021). This discipline aims to increase impact by conducting responsible research and addressing important policy questions, yet we see few examples of such papers (as reviewed in this article). In the words of Scott et al. (2022), ‘the arc of scholarly knowledge positively impacting this world is long.’ Why is this the case?","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"41 1","pages":"206 - 210"},"PeriodicalIF":5.1000,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Public Policy & Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/07439156221098388","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
Public policy is a growing area in marketing and an area where quantitative or analytical models can make important contributions (Martin and Scott 2021). This discipline aims to increase impact by conducting responsible research and addressing important policy questions, yet we see few examples of such papers (as reviewed in this article). In the words of Scott et al. (2022), ‘the arc of scholarly knowledge positively impacting this world is long.’ Why is this the case?
公共政策是市场营销中一个不断发展的领域，也是定量或分析模型可以做出重要贡献的领域(Martin and Scott 2021)。这门学科旨在通过进行负责任的研究和解决重要的政策问题来增加影响，然而我们很少看到这样的论文的例子(如本文所述)。用斯科特等人(2022)的话来说，“学术知识对这个世界产生积极影响的弧线很长。“为什么会这样?”
期刊介绍：
Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.
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