Pub Date : 2024-09-18DOI: 10.1177/07439156241284632
Hounaida A. El Jurdi, Zeynep Baktir, Linda L. Price
The global refugee crisis presents a complex challenge, with millions experiencing protracted displacement in inhospitable conditions. This study examines the lived experiences of Syrian refugee women in Lebanon, focusing on how they resource hope and maintain well-being amid forced liquidity and uncertainty. Drawing on ethnographic interviews with 26 Syrian refugee women, we uncover the profound effects of changed consumer roles and the critical function of agentive anchoring acts of consumption in resourcing hope. Our findings reveal that refugees employ four types of anchoring acts—domesticity, spirituality, self-care, and socializing—to momentarily restore normalcy, affirm dignity, and enhance well-being. These acts serve as vessels for resourcing and mobilizing hope, allowing refugees to ‘live through’ their present circumstances while aspiring for a better future. We introduce the concept of hope as a social resource that can be collectively shared and mobilized, highlighting the dynamic interplay between hope and hopelessness in refugee experiences. This research contributes to understanding how marketing and service systems can improve refugee well-being in protracted displacement, offering insights for stakeholders to create conditions that foster rather than inhibit subjective well-being among vulnerable consumers experiencing protracted displacement and involuntary liquidity in global modernity to resource hope.
{"title":"EXPRESS: Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement","authors":"Hounaida A. El Jurdi, Zeynep Baktir, Linda L. Price","doi":"10.1177/07439156241284632","DOIUrl":"https://doi.org/10.1177/07439156241284632","url":null,"abstract":"The global refugee crisis presents a complex challenge, with millions experiencing protracted displacement in inhospitable conditions. This study examines the lived experiences of Syrian refugee women in Lebanon, focusing on how they resource hope and maintain well-being amid forced liquidity and uncertainty. Drawing on ethnographic interviews with 26 Syrian refugee women, we uncover the profound effects of changed consumer roles and the critical function of agentive anchoring acts of consumption in resourcing hope. Our findings reveal that refugees employ four types of anchoring acts—domesticity, spirituality, self-care, and socializing—to momentarily restore normalcy, affirm dignity, and enhance well-being. These acts serve as vessels for resourcing and mobilizing hope, allowing refugees to ‘live through’ their present circumstances while aspiring for a better future. We introduce the concept of hope as a social resource that can be collectively shared and mobilized, highlighting the dynamic interplay between hope and hopelessness in refugee experiences. This research contributes to understanding how marketing and service systems can improve refugee well-being in protracted displacement, offering insights for stakeholders to create conditions that foster rather than inhibit subjective well-being among vulnerable consumers experiencing protracted displacement and involuntary liquidity in global modernity to resource hope.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"35 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142266185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-18DOI: 10.1177/07439156241284576
Walid J. Abou-Khalil, Eliane Khalifé, Georges Aoun
Amidst Lebanon's enduring conflict and its consequences, young Lebanese are driven to seek stability and opportunities abroad, impacting the demographic balance among religious communities, which generates tensions and threatens the fragile peace prevailing in the country. This study delves into these migration dynamics, exploring how marketing systems can mitigate challenges and encourage emigrants to return to Lebanon. Semi-structured interviews with Lebanese migrants across five continents were conducted to ascertain primary motivations for emigration, obstacles to return, and factors encouraging repatriation. Findings reveal that while young Lebanese pursue better lives abroad, insecurity and persistent barriers hinder their return. By integrating marketing systems and adapting the "Transformative Refugee Service Experience Framework," this research proposes comprehensive public policy and managerial strategies tailored to Lebanon’s context. Key recommendations include targeted job placement programs, enhanced communication with the diaspora, and community-based educational reforms. By fostering a hospitable environment, Lebanon can support sustainable development, resilience, and well-being, encouraging the return of its young migrants. This study bridges theory and practice, offering actionable insights for policymakers and extending existing frameworks to other socio-political settings.
{"title":"EXPRESS: Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict","authors":"Walid J. Abou-Khalil, Eliane Khalifé, Georges Aoun","doi":"10.1177/07439156241284576","DOIUrl":"https://doi.org/10.1177/07439156241284576","url":null,"abstract":"Amidst Lebanon's enduring conflict and its consequences, young Lebanese are driven to seek stability and opportunities abroad, impacting the demographic balance among religious communities, which generates tensions and threatens the fragile peace prevailing in the country. This study delves into these migration dynamics, exploring how marketing systems can mitigate challenges and encourage emigrants to return to Lebanon. Semi-structured interviews with Lebanese migrants across five continents were conducted to ascertain primary motivations for emigration, obstacles to return, and factors encouraging repatriation. Findings reveal that while young Lebanese pursue better lives abroad, insecurity and persistent barriers hinder their return. By integrating marketing systems and adapting the \"Transformative Refugee Service Experience Framework,\" this research proposes comprehensive public policy and managerial strategies tailored to Lebanon’s context. Key recommendations include targeted job placement programs, enhanced communication with the diaspora, and community-based educational reforms. By fostering a hospitable environment, Lebanon can support sustainable development, resilience, and well-being, encouraging the return of its young migrants. This study bridges theory and practice, offering actionable insights for policymakers and extending existing frameworks to other socio-political settings.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"55 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142266184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-31DOI: 10.1177/07439156241268707
Christopher Berry, Scot Burton
The use of crowdsourced data has become extremely popular in marketing and public policy research. However, there are concerns about the validity of studies that source data from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Using five different online sample sources, including multiple MTurk samples and professionally managed panels, we address issues related to online data quality and its effects on results for a policy-based 2 x 2 between subjects’ experiment. We show that survey response satisficing, as well as multitasking, is related to attention check performance measures beyond demographic differences, and there are substantial differences across the five different online data sources. We specifically identify segments of high and low response satisficers using a multiitem measure and show that there are critical differences in the policy-relevant results for the experiment for these segments of online respondents. Findings suggest implications for concerns about failures to replicate results in the policy and consumer well-being, business, and social science literatures. We offer some suggestions for attempting to reduce problematic effects of response satisficing and data quality that are shown to differ substantially across the sample sources examined.
在市场营销和公共政策研究中，众包数据的使用已变得极为流行。然而，从亚马逊的 Mechanical Turk (MTurk) 等众包平台获取数据的研究的有效性令人担忧。我们利用五个不同的在线样本来源（包括多个 MTurk 样本和专业管理的面板），解决了与在线数据质量有关的问题及其对基于政策的 2 x 2 主体间实验结果的影响。我们的研究表明，调查回复满意度以及多任务处理与注意力检查绩效指标的关系超出了人口统计学差异，而且这五种不同的在线数据源之间存在很大差异。我们使用多项目测量法具体确定了高满意度和低满意度的回答者群体，并表明这些群体的在线回答者在实验的政策相关结果方面存在重大差异。研究结果表明，在政策、消费者福利、商业和社会科学文献中，对结果复制失败的担忧是有意义的。我们还提出了一些建议，以试图减少答复满意度和数据质量的问题影响，这些影响在所研究的样本来源中存在很大差异。
{"title":"EXPRESS: Response Satisficing across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results","authors":"Christopher Berry, Scot Burton","doi":"10.1177/07439156241268707","DOIUrl":"https://doi.org/10.1177/07439156241268707","url":null,"abstract":"The use of crowdsourced data has become extremely popular in marketing and public policy research. However, there are concerns about the validity of studies that source data from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Using five different online sample sources, including multiple MTurk samples and professionally managed panels, we address issues related to online data quality and its effects on results for a policy-based 2 x 2 between subjects’ experiment. We show that survey response satisficing, as well as multitasking, is related to attention check performance measures beyond demographic differences, and there are substantial differences across the five different online data sources. We specifically identify segments of high and low response satisficers using a multiitem measure and show that there are critical differences in the policy-relevant results for the experiment for these segments of online respondents. Findings suggest implications for concerns about failures to replicate results in the policy and consumer well-being, business, and social science literatures. We offer some suggestions for attempting to reduce problematic effects of response satisficing and data quality that are shown to differ substantially across the sample sources examined.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"47 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141867752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-10DOI: 10.1177/07439156241247969
John G. Lynch
{"title":"Social Impact at Scale: Reflections on the Recommendations of the TCR Impact Task Force","authors":"John G. Lynch","doi":"10.1177/07439156241247969","DOIUrl":"https://doi.org/10.1177/07439156241247969","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"18 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140932164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-06DOI: 10.1177/07439156241247967
Punam Anand Keller
{"title":"Commentary on “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda”","authors":"Punam Anand Keller","doi":"10.1177/07439156241247967","DOIUrl":"https://doi.org/10.1177/07439156241247967","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"21 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140882655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-27DOI: 10.1177/07439156241247950
Pierre Chandon
{"title":"Personal Reflections on Conducting Societally Impactful Research","authors":"Pierre Chandon","doi":"10.1177/07439156241247950","DOIUrl":"https://doi.org/10.1177/07439156241247950","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"79 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140811000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-27DOI: 10.1177/07439156241247961
Christine Moorman
{"title":"How to Be a Pro–Social Impact Scholar in Marketing","authors":"Christine Moorman","doi":"10.1177/07439156241247961","DOIUrl":"https://doi.org/10.1177/07439156241247961","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"73 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140811225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-16DOI: 10.1177/07439156241250356
Ingrid Martin, David W. Stewart
While maladaptive consumption and its consequences are well known, the management and regulation of such consumption is fraught with numerous issues related to definition, locus of responsibility, and potential modes of intervention. The present paper provides a review of the conceptual, methodological, and policy issues surrounding maladaptive consumption. The paper suggests that marketing has an important and unique role in the design of products and regulation intended to address maladaptive consumption. Questions for future research and public policy are identified and discussed.
{"title":"EXPRESS: A Marketing Perspective on Maladaptive Consumption and Product Regulation","authors":"Ingrid Martin, David W. Stewart","doi":"10.1177/07439156241250356","DOIUrl":"https://doi.org/10.1177/07439156241250356","url":null,"abstract":"While maladaptive consumption and its consequences are well known, the management and regulation of such consumption is fraught with numerous issues related to definition, locus of responsibility, and potential modes of intervention. The present paper provides a review of the conceptual, methodological, and policy issues surrounding maladaptive consumption. The paper suggests that marketing has an important and unique role in the design of products and regulation intended to address maladaptive consumption. Questions for future research and public policy are identified and discussed.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"19 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140611802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-21DOI: 10.1177/07439156241244738
Shankar Ganesan, Girish Mallapragada
Following Russia’s 2022 invasion of Ukraine, many companies withdrew from or altered their Russian operations. This research explores the impact of such corporate actions on three important consumer mindset metrics: net brand buzz, consideration set inclusion, and purchase intent. We also examine the moderating role of the firm’s environmental, social, and governance (ESG) reputation, the type of business (B2B vs. B2C), and the focal firm’s decisions relative to peers. We test our propositions using a unique dataset that combines a firm’s decision related to its Russian operations, consumer mindset metrics, and ESG performance after controlling for firm-level factors. Our findings indicate that decisions such as withdrawal from or suspension of activities in Russia are positively related to consumer mindset metrics. Moreover, this effect is accentuated for firms with a strong prior ESG reputation such that they experience a greater level of net brand buzz, brand consideration set inclusion, and purchase intent following the decision compared to the period before such decisions. Our study contributes to understanding the relationship between such corporate actions and consumer mindset metrics in a novel geopolitical context, providing valuable insights for managerial decision-making and public policy.
{"title":"EXPRESS: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset","authors":"Shankar Ganesan, Girish Mallapragada","doi":"10.1177/07439156241244738","DOIUrl":"https://doi.org/10.1177/07439156241244738","url":null,"abstract":"Following Russia’s 2022 invasion of Ukraine, many companies withdrew from or altered their Russian operations. This research explores the impact of such corporate actions on three important consumer mindset metrics: net brand buzz, consideration set inclusion, and purchase intent. We also examine the moderating role of the firm’s environmental, social, and governance (ESG) reputation, the type of business (B2B vs. B2C), and the focal firm’s decisions relative to peers. We test our propositions using a unique dataset that combines a firm’s decision related to its Russian operations, consumer mindset metrics, and ESG performance after controlling for firm-level factors. Our findings indicate that decisions such as withdrawal from or suspension of activities in Russia are positively related to consumer mindset metrics. Moreover, this effect is accentuated for firms with a strong prior ESG reputation such that they experience a greater level of net brand buzz, brand consideration set inclusion, and purchase intent following the decision compared to the period before such decisions. Our study contributes to understanding the relationship between such corporate actions and consumer mindset metrics in a novel geopolitical context, providing valuable insights for managerial decision-making and public policy.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"22 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140199500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-21DOI: 10.1177/07439156241244737
Aylin Cakanlar
Climate change has become an increasingly polarizing issue in the United States and across the globe, a divide reflected in the sustainable behaviors of liberals and conservatives. Previous studies have investigated the psychological underpinnings of this polarization in the sustainability domain; however, findings have been fragmented across disciplines. The current work aims to integrate and synthesize academic research at the intersection of political ideology and sustainable behavior to propose a framework that explains polarized responses to climate change. This framework, represented by the acronym BREAK, suggests that several key factors can shed light on the underlying causes of the division regarding climate change. These factors include Balance, Reactance, Essence of the problem, Adherence to ingroup norms, and Knowledge. The author also employs this framework to propose strategies for reducing climate change polarization and outline potential avenues for future research. Overall, this review can help policymakers, practitioners, and academics in their endeavors to increase sustainable behavior across the political spectrum.
在美国和全球范围内，气候变化已成为一个日益两极分化的问题，自由派和保守派的可持续行为反映了这一分歧。以往的研究已经对可持续发展领域这种两极分化的心理基础进行了调查；然而，不同学科的研究结果并不统一。目前的工作旨在整合和综合政治意识形态与可持续行为交叉领域的学术研究，提出一个框架来解释对气候变化的两极化反应。该框架以首字母缩写 BREAK 为代表，认为有几个关键因素可以揭示造成气候变化分歧的根本原因。这些因素包括平衡（Balance）、反应（Reactance）、问题的本质（Essence of the problem）、对群体内规范的遵守（Adherence to ingroup norms）和知识（Knowledge）。作者还利用这一框架提出了减少气候变化两极分化的策略，并概述了未来研究的潜在途径。总之，这篇综述可以帮助政策制定者、实践者和学术界努力在政治领域内提高可持续行为。
{"title":"EXPRESS: Breaking Climate Change Polarization","authors":"Aylin Cakanlar","doi":"10.1177/07439156241244737","DOIUrl":"https://doi.org/10.1177/07439156241244737","url":null,"abstract":"Climate change has become an increasingly polarizing issue in the United States and across the globe, a divide reflected in the sustainable behaviors of liberals and conservatives. Previous studies have investigated the psychological underpinnings of this polarization in the sustainability domain; however, findings have been fragmented across disciplines. The current work aims to integrate and synthesize academic research at the intersection of political ideology and sustainable behavior to propose a framework that explains polarized responses to climate change. This framework, represented by the acronym BREAK, suggests that several key factors can shed light on the underlying causes of the division regarding climate change. These factors include Balance, Reactance, Essence of the problem, Adherence to ingroup norms, and Knowledge. The author also employs this framework to propose strategies for reducing climate change polarization and outline potential avenues for future research. Overall, this review can help policymakers, practitioners, and academics in their endeavors to increase sustainable behavior across the political spectrum.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"3 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140199502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：