Ensuring the competitiveness and the sustainability of railway enterprises in a crisis environment

Abstract

The article is devoted to theoretical, methodological and practical research of the problem of ensuring the competitiveness and the sustainability of railway transport enterprises in conditions of the deep socio-economic and political crisis in Ukraine. It was established that in modern crisis conditions, in order to ensure a stable competitive position in the passenger and freight transport market, railway transport enterprises should focus on the systematic introduction of innovations, improving management methods, and enhance the quality of business processes. The definition of the concept of "competitiveness of railway transport enterprises" was clarified by summarizing scientific works and studying the competitive ad-vantages of industry enterprises. The main requirements of consumers for the ser-vices of railway transport enterprises are systematized, the consideration of which in the process of transport services will contribute to increasing the competitive ad-vantage of railway enterprises. An algorithmic sequence of benchmarking for rail-way transport enterprises was created in the article. An innovative model for ensur-ing the competitiveness and the sustainability of railway transport enterprises has been developed, which contributes to their adaptation to a dynamic external envi-ronment by organizing the continuity of innovative development aimed at finding and constantly introducing innovations as a basis for the formation of sustainable competitive advantages by railway transport enterprises in a crisis environment. It has been proved that the effectiveness of the implementation of this model de-pends on the balanced functioning of all its elements and taking into account the operational and strategic goals of the innovative development of railway transport enterprises.