Usefulness of Radio and Television Programmes by Garo Farm Women in West Garo Hills of Meghalaya

Abstract

A study was conducted to find out the perceived usefulness of radio and television programmes by farm women in West Garo Hills district of Meghalaya state of India. Total of 100 numbers of respondents were randomly selected from two blocks consisting four villages for the study. The data were collected by using interview schedule through interview method. Mean, percentage, frequency distribution, Chi-Square test and Spearman’s rank correlation were used for analysis of data. All the statistical analysis has been done by using statistical software like SPSS (Statistical Package for the Social Sciences) version 16.0 and MS-Excel Spreadsheet. The results showed that respondents perceived usefulness from radio programmes were ‘News in Garo’ which ranked 1 st , followed by ‘Mother’s milk is best for baby’ ranked 2 nd , ‘Disaster management on earthquake’ ranked 3 rd and respondents perceived usefulness from television programmes were ‘Health and family welfare’ which ranked 1 st , followed by ‘Self help group’ ranked 2 nd , ‘Health and nutrition’ ranked 3 rd . The study also observed that relationship between the socioeconomic status with their utilization of radio and television programmes had non-significant relationship. Thus, the information gathered from radio and television helps the farm women in their day to day lives.