{"title":"Swedish Cold War history on YouTube – committed amateurs and heritagization from below","authors":"Christian Widholm","doi":"10.1080/15295036.2022.2121411","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study explores the meaning-making of amateur videos on YouTube pertaining to the Swedish Cold War heritage and it contributes with a discussion on how videographic conventions and social media platform logics intervene in the ongoing informal heritagization of the Cold War era. The heritagization process of the Cold War remains in Sweden during the 1990s and the beginning of the new millennium coincided with the advent of the online society. The process seemed to resonate of the democratic ideals from the discourse of Heritage from below. Now it seemed like anyone had the possibility to become a heritage producer. However, heritagization from below came with unintended implications. The analysis of YouTube videos in this study suggests that the vernacular Cold War heritage is colored by an easily digested format containing of moving still pictures, mood-inducing soundtracks, luring camera perspectives, rhythmic editing, and genre loans from video games and horror films, which tend to safeguard the naturalness of filmed sites and an entire era.","PeriodicalId":47123,"journal":{"name":"Critical Studies in Media Communication","volume":"690 1","pages":"441 - 454"},"PeriodicalIF":1.1000,"publicationDate":"2022-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Studies in Media Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/15295036.2022.2121411","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This study explores the meaning-making of amateur videos on YouTube pertaining to the Swedish Cold War heritage and it contributes with a discussion on how videographic conventions and social media platform logics intervene in the ongoing informal heritagization of the Cold War era. The heritagization process of the Cold War remains in Sweden during the 1990s and the beginning of the new millennium coincided with the advent of the online society. The process seemed to resonate of the democratic ideals from the discourse of Heritage from below. Now it seemed like anyone had the possibility to become a heritage producer. However, heritagization from below came with unintended implications. The analysis of YouTube videos in this study suggests that the vernacular Cold War heritage is colored by an easily digested format containing of moving still pictures, mood-inducing soundtracks, luring camera perspectives, rhythmic editing, and genre loans from video games and horror films, which tend to safeguard the naturalness of filmed sites and an entire era.
期刊介绍:
Critical Studies in Media Communication (CSMC) is a peer-reviewed publication of the National Communication Association. CSMC publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical approaches, and theoretical standpoints. CSMC takes an inclusive view of media and welcomes scholarship on topics such as • media audiences • representations • institutions • digital technologies • social media • gaming • professional practices and ethics • production studies • media history • political economy. CSMC publishes scholarship about media audiences, representations, institutions, technologies, and professional practices. It includes work in history, political economy, critical philosophy, race and feminist theorizing, rhetorical and media criticism, and literary theory. It takes an inclusive view of media, including newspapers, magazines and other forms of print, cable, radio, television, film, and new media technologies such as the Internet.