{"title":"Gale Business: DemographicsNow","authors":"Kristin Peace","doi":"10.5260/chara.25.1.09","DOIUrl":null,"url":null,"abstract":"Gale Business: DemographicsNow combines business reporting, psychographic tools, and geo-mapping into one comprehensive platform. Demographic, company, and residential data sets covering more than 24 million US businesses and 206 million US customers are easily accessed, customized,\n and shared as tables, charts, lists, or maps. Data set sources include the US Census, Simmons, Experian, Dun & Bradstreet, and Mosaic Lifestyles. Using Google mapping technology, users can quickly create unique locations, drive-time maps, and data visualizations for business insights,\n market research, and advertising plans. DemographicsNow would be a dynamic resource for entrepreneurs, small business owners, and undergraduate business students.","PeriodicalId":22397,"journal":{"name":"The Charleston Advisor","volume":"94 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Charleston Advisor","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5260/chara.25.1.09","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Gale Business: DemographicsNow combines business reporting, psychographic tools, and geo-mapping into one comprehensive platform. Demographic, company, and residential data sets covering more than 24 million US businesses and 206 million US customers are easily accessed, customized,
and shared as tables, charts, lists, or maps. Data set sources include the US Census, Simmons, Experian, Dun & Bradstreet, and Mosaic Lifestyles. Using Google mapping technology, users can quickly create unique locations, drive-time maps, and data visualizations for business insights,
market research, and advertising plans. DemographicsNow would be a dynamic resource for entrepreneurs, small business owners, and undergraduate business students.
Gale Business: DemographicsNow将商业报告、心理工具和地理地图整合到一个综合平台中。人口统计、公司和住宅数据集涵盖了2400多万家美国企业和2.06亿美国客户,可以轻松访问、定制和共享表格、图表、列表或地图。数据来源包括美国人口普查局、席梦思、益百利、邓白氏和Mosaic Lifestyles。使用谷歌地图技术,用户可以快速创建独特的位置、行车时间地图和数据可视化,用于商业见解、市场研究和广告计划。snow将成为企业家、小企业主和本科商科学生的动态资源。