Positively Fearful: Activating the Individual's HERO Within to Explain Volitional Security Technology Adoption

IF 7 3区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Journal of the Association for Information Systems Pub Date : 2023-01-01 DOI:10.17705/1jais.00793
Thomas Mattson, Salvatore Aurigemma, J. Ren
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Abstract

Regardless of what security professionals do to motivate personal users to adopt security technologies volitionally, the end result seems to be the same—low adoption rates. To increase these rates, we propose activating their positive psychological capital (PsyCap), which consists of hope, self-efficacy, resilience, and optimism (i.e., their “HERO within”). We propose that greater PsyCap toward a security technology is associated with greater adoption rates (and intentions thereof) because positivity increases motivation. We further posit that PsyCap both moderates and is moderated by other constructs. We suggest that personal users’ conditioned fear from the security threat moderates the effect of PsyCap on adoption intentions because some fear is necessary to activate their positive PsyCap to form their behavioral intentions to adopt security technologies. We further hypothesize that PsyCap moderates the effect of adoption intentions on actual adoption rates because activating an individual’s HERO within encourages individuals to exert the effort necessary to translate their intentions into actual adoption. Finally, we theorize that enhancing fear appeal messages with appeals to an individual’s HERO has a greater effect on volitional adoption rates relative to messages without these PsyCap-related appeals. To support our hypotheses, we conducted two experiments using the volitional adoption of a password manager application and a two-factor authentication (2FA) service. We found differential support for our hypotheses across the two security technologies, which suggests technology characteristics might mitigate the impact of PsyCap on volitional adoption decisions.
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积极恐惧:激活个人内心的英雄来解释意志安全技术的采用
无论安全专家如何激励个人用户自愿采用安全技术,最终的结果似乎都是一样的——采用率很低。为了提高这些比率,我们建议激活他们的积极心理资本(PsyCap),包括希望、自我效能、弹性和乐观(即他们的“内心英雄”)。我们建议对安全技术进行更大的心理测试与更高的采用率(及其意图)相关联,因为积极性会增加动机。我们进一步假设PsyCap既被其他构念调节也被其他构念调节。我们认为,个人用户对安全威胁的条理性恐惧调节了心理帽对采用意图的影响,因为某些恐惧是激活他们的积极心理帽以形成他们采用安全技术的行为意图所必需的。我们进一步假设,心理cap调节了收养意图对实际收养率的影响,因为激活个人内心的英雄会鼓励个人付出必要的努力,将他们的意图转化为实际收养。最后,我们的理论是,与没有这些心理cap相关吸引力的信息相比,通过吸引个人英雄来增强恐惧吸引力的信息对自愿采用率有更大的影响。为了支持我们的假设,我们使用自愿采用密码管理器应用程序和双因素身份验证(2FA)服务进行了两个实验。我们发现两种安全技术对我们的假设有不同的支持,这表明技术特征可能会减轻psycap对自愿采用决策的影响。
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来源期刊
Journal of the Association for Information Systems
Journal of the Association for Information Systems 工程技术-计算机:信息系统
CiteScore
11.20
自引率
5.20%
发文量
33
审稿时长
>12 weeks
期刊介绍: The Journal of the Association for Information Systems (JAIS), the flagship journal of the Association for Information Systems, publishes the highest quality scholarship in the field of information systems. It is inclusive in topics, level and unit of analysis, theory, method and philosophical and research approach, reflecting all aspects of Information Systems globally. The Journal promotes innovative, interesting and rigorously developed conceptual and empirical contributions and encourages theory based multi- or inter-disciplinary research.
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