Positively Fearful: Activating the Individual's HERO Within to Explain Volitional Security Technology Adoption

IF 7 3区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Journal of the Association for Information Systems Pub Date : 2023-01-01 DOI:10.17705/1jais.00793
Thomas Mattson, Salvatore Aurigemma, J. Ren
{"title":"Positively Fearful: Activating the Individual's HERO Within to Explain Volitional Security Technology Adoption","authors":"Thomas Mattson, Salvatore Aurigemma, J. Ren","doi":"10.17705/1jais.00793","DOIUrl":null,"url":null,"abstract":"Regardless of what security professionals do to motivate personal users to adopt security technologies volitionally, the end result seems to be the same—low adoption rates. To increase these rates, we propose activating their positive psychological capital (PsyCap), which consists of hope, self-efficacy, resilience, and optimism (i.e., their “HERO within”). We propose that greater PsyCap toward a security technology is associated with greater adoption rates (and intentions thereof) because positivity increases motivation. We further posit that PsyCap both moderates and is moderated by other constructs. We suggest that personal users’ conditioned fear from the security threat moderates the effect of PsyCap on adoption intentions because some fear is necessary to activate their positive PsyCap to form their behavioral intentions to adopt security technologies. We further hypothesize that PsyCap moderates the effect of adoption intentions on actual adoption rates because activating an individual’s HERO within encourages individuals to exert the effort necessary to translate their intentions into actual adoption. Finally, we theorize that enhancing fear appeal messages with appeals to an individual’s HERO has a greater effect on volitional adoption rates relative to messages without these PsyCap-related appeals. To support our hypotheses, we conducted two experiments using the volitional adoption of a password manager application and a two-factor authentication (2FA) service. We found differential support for our hypotheses across the two security technologies, which suggests technology characteristics might mitigate the impact of PsyCap on volitional adoption decisions.","PeriodicalId":51101,"journal":{"name":"Journal of the Association for Information Systems","volume":null,"pages":null},"PeriodicalIF":7.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Association for Information Systems","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.17705/1jais.00793","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 0

Abstract

Regardless of what security professionals do to motivate personal users to adopt security technologies volitionally, the end result seems to be the same—low adoption rates. To increase these rates, we propose activating their positive psychological capital (PsyCap), which consists of hope, self-efficacy, resilience, and optimism (i.e., their “HERO within”). We propose that greater PsyCap toward a security technology is associated with greater adoption rates (and intentions thereof) because positivity increases motivation. We further posit that PsyCap both moderates and is moderated by other constructs. We suggest that personal users’ conditioned fear from the security threat moderates the effect of PsyCap on adoption intentions because some fear is necessary to activate their positive PsyCap to form their behavioral intentions to adopt security technologies. We further hypothesize that PsyCap moderates the effect of adoption intentions on actual adoption rates because activating an individual’s HERO within encourages individuals to exert the effort necessary to translate their intentions into actual adoption. Finally, we theorize that enhancing fear appeal messages with appeals to an individual’s HERO has a greater effect on volitional adoption rates relative to messages without these PsyCap-related appeals. To support our hypotheses, we conducted two experiments using the volitional adoption of a password manager application and a two-factor authentication (2FA) service. We found differential support for our hypotheses across the two security technologies, which suggests technology characteristics might mitigate the impact of PsyCap on volitional adoption decisions.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
积极恐惧:激活个人内心的英雄来解释意志安全技术的采用
无论安全专家如何激励个人用户自愿采用安全技术,最终的结果似乎都是一样的——采用率很低。为了提高这些比率,我们建议激活他们的积极心理资本(PsyCap),包括希望、自我效能、弹性和乐观(即他们的“内心英雄”)。我们建议对安全技术进行更大的心理测试与更高的采用率(及其意图)相关联,因为积极性会增加动机。我们进一步假设PsyCap既被其他构念调节也被其他构念调节。我们认为,个人用户对安全威胁的条理性恐惧调节了心理帽对采用意图的影响,因为某些恐惧是激活他们的积极心理帽以形成他们采用安全技术的行为意图所必需的。我们进一步假设,心理cap调节了收养意图对实际收养率的影响,因为激活个人内心的英雄会鼓励个人付出必要的努力,将他们的意图转化为实际收养。最后,我们的理论是,与没有这些心理cap相关吸引力的信息相比,通过吸引个人英雄来增强恐惧吸引力的信息对自愿采用率有更大的影响。为了支持我们的假设,我们使用自愿采用密码管理器应用程序和双因素身份验证(2FA)服务进行了两个实验。我们发现两种安全技术对我们的假设有不同的支持,这表明技术特征可能会减轻psycap对自愿采用决策的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Journal of the Association for Information Systems
Journal of the Association for Information Systems 工程技术-计算机:信息系统
CiteScore
11.20
自引率
5.20%
发文量
33
审稿时长
>12 weeks
期刊介绍: The Journal of the Association for Information Systems (JAIS), the flagship journal of the Association for Information Systems, publishes the highest quality scholarship in the field of information systems. It is inclusive in topics, level and unit of analysis, theory, method and philosophical and research approach, reflecting all aspects of Information Systems globally. The Journal promotes innovative, interesting and rigorously developed conceptual and empirical contributions and encourages theory based multi- or inter-disciplinary research.
期刊最新文献
"My Precious!": A Values-Affordances Perspective on the Adoption of Bitcoin A Warning Approach to Mitigating Bandwagon Bias in Online Ratings: Theoretical Analysis and Experimental Investigations Social Inclusion: The Use of Social Media and the Impact on First-Generation College Students Positively Fearful: Activating the Individual's HERO Within to Explain Volitional Security Technology Adoption The Effectiveness of Highlighting Different Communication Orientations in Promoting Mobile Communication Technology at Work vs. at Home: Evidence from a Field Experiment
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1