Dynamic capabilities in new product development – the role of operational capabilities

IF 3.8 Q2 MANAGEMENT Journal of Strategy and Management Pub Date : 2023-04-20 DOI:10.1108/jsma-10-2022-0187

Jarut Kunanoppadol, B. Igel

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Abstract

PurposeThis research investigated the individual and combined effects of dynamic and operational capabilities on new product success using an improved measurement instrument.Design/methodology/approachThe empirical data were collected from 872 manufacturing firms in Thailand via a questionnaire survey. Then data were analyzed by covariance-based structural equation modeling.FindingsThe improved measurement instrument provided good reliability and validity. Dynamic capabilities improved new product success through operational capabilities, which fully mediated this relationship. Dynamic capabilities negatively moderated the effect of operational capabilities on new product success.Research limitations/implicationsThe empirical model derived from private manufacturing company data should be further tested in service industries, public firms and nonprofit organizations.Practical implicationsThe research provided two implications: the complementarity between dynamic capabilities and operational capabilities and the measurement instruments and the industrial benchmarks.Originality/valueThis study contributes three new insights: firstly, the complementary role of dynamic capabilities and operational capabilities supporting new product success; secondly, the mediating role of operational capabilities and thirdly, the moderating role of dynamic capabilities in this relationship.

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动态能力在新产品开发中的作用——操作能力

目的:本研究利用改进的测量仪器，考察动态能力和操作能力对新产品成功的单独和综合影响。设计/方法/方法通过问卷调查的方式收集了泰国872家制造企业的实证数据。采用协方差结构方程模型对数据进行分析。结果改进后的测量仪器具有良好的信度和效度。动态能力通过操作能力提高了新产品的成功，而操作能力则充分中介了这种关系。动态能力负向调节操作能力对新产品成功的影响。研究的局限性/启示从私营制造企业数据中得出的实证模型应该在服务业、上市公司和非营利组织中进一步验证。本研究提供了两个启示:动态能力与操作能力之间的互补性以及测量工具与工业基准之间的互补性。原创性/价值本研究提供了三个新的见解:一是动态能力和运营能力对新产品成功的互补作用;第二，行动能力的中介作用，第三，动态能力的调节作用。

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来源期刊

Journal of Strategy and Management MANAGEMENT-

CiteScore

6.30

自引率

9.70%

发文量

期刊介绍： The Journal of Strategy and Management is an international journal dedicated to: -improving the existing knowledge and understanding of strategy development and implementation globally in private and public organizations -encouraging new thinking and innovative approaches to the study of strategy -offering executives strategic insights based on outcomes of original scholarly research; and -establishing effective communication between researchers and executives managing public and private organizations.