{"title":"Marketing a library in a hockey rink: lessons in embracing change","authors":"Sara Kuehl","doi":"10.1080/15228959.2022.2047869","DOIUrl":null,"url":null,"abstract":"Abstract In 2021, Rochester Institute of Technology (RIT) Libraries temporarily relocated to a hockey rink while the campus library building underwent two years of extensive renovation and construction. Faced with a daunting move and upset patrons in the midst of the COVID-19 pandemic, RIT Libraries embraced the unexpected with creativity and humor. RIT Libraries gained buy-in and converted critics into fans by developing an integrated campaign as unconventional as their new home and engaging staff and campus partners throughout.","PeriodicalId":35381,"journal":{"name":"Public Services Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Services Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15228959.2022.2047869","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract In 2021, Rochester Institute of Technology (RIT) Libraries temporarily relocated to a hockey rink while the campus library building underwent two years of extensive renovation and construction. Faced with a daunting move and upset patrons in the midst of the COVID-19 pandemic, RIT Libraries embraced the unexpected with creativity and humor. RIT Libraries gained buy-in and converted critics into fans by developing an integrated campaign as unconventional as their new home and engaging staff and campus partners throughout.
期刊介绍：
Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.
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