Strategic and Traditional Human Resource Practices and their Relationships with Job Satisfaction in the Service Sectors in Bangladesh

Abstract

Purpose– This research aims to investigate the relationship between Strategic Human Resource Management (SHRM), Traditional Human Resource Practices (THRP), and Job Satisfaction (JS) in the context of Bangladeshi service-providing organizations. Design/methodology/approach– This study employs the positivism paradigm using a cross-sectional survey with the help of a structured questionnaire having five points Likert scale. Using the snowball sampling technique total of 202 questionnaires were collected from the service-providing organizations (Restaurants, Insurance, Telecommunication, Bank, and Transport) operating in the Rajshahi Division of Bangladesh. To analyze, the surveyed data structural equation modeling approach is used for this study. The measurement model of this study is assessed based on the relationship between the indicators and the latent variables using the partial least square technique. Findings– This study finds that practicing SHRM has a significant positive relation with the JS which leads the organization to achieve its success but different findings regarding the relations of THRP with JS. Research limitations- This study has limitations in terms of cross-sectional design, the number of measurement items, sample size, and sampling technique which may suffer the generalisability of the results. Practical implications– The findings of this study should help management to understand how organizational settings and policies can generate constructive means, which in turn enhance the alignment of THRP according to SHRM to bring JS into the organizations. Originality/value– This study will add to the human resource management literature by investigating the soundness of the SHRM, THRP, and JS relation in the service sectors in Bangladeshi which is relatively limited in the country under study.