Cancer entertainment education and Netflix – an exploratory study

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2022-01-02 DOI:10.1080/09523987.2022.2054115

M. Pluta, Piotr Siuda

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Abstract

ABSTRACT The entertainment education (EE) approach shows that entertainment storylines influence people’s attitudes, opinions, and behavior, and this occurs, among others, when it comes to health and disease. In the case of TV shows and movies cancer is the most frequently shown disease, and this is especially important when considering the rise of VOD platforms, gaining in subscribers and popularity. The article aims at signaling Netflix’s EE potential, hence it could be a starting point for future studies of streaming platform’s EE, a highly neglected area. Netflix is thus 1) compared with other popular VODs in terms of the number of cancer content (this being the main interest of the presented analysis) and 2) three content categories are indicated. Also, 3) a brief description of selected texts is presented. The aim of the article is exploratory, and it highlights the need for future research, as the potential of Netflix’s EE seems the greatest when compared to other platforms analyzed. Netflix has the largest number of contents featuring cancer, and these could influence audiences, i.e., raise awareness, change attitudes, and motivate individuals to act.

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癌症娱乐教育和网飞——一项探索性研究

娱乐教育(EE)方法表明，娱乐故事情节会影响人们的态度、观点和行为，尤其是当涉及到健康和疾病时。就电视节目和电影而言，癌症是最常出现的疾病，考虑到视频点播平台的兴起、用户的增加和受欢迎程度，这一点尤为重要。本文旨在表明Netflix的EE潜力，因此它可能是未来流媒体平台EE研究的一个起点，这是一个高度被忽视的领域。因此，1)将Netflix与其他流行的vod在癌症内容的数量上进行比较(这是本分析的主要兴趣)，2)指出了三种内容类别。此外，3)简要介绍了选定的文本。这篇文章的目的是探索性的，它强调了未来研究的必要性，因为与其他分析的平台相比，Netflix的EE的潜力似乎是最大的。Netflix拥有最多的以癌症为主题的内容，这些内容可以影响观众，即提高认识，改变态度，激励个人采取行动。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.