Information Privacy Concerns Among Instagram Users: The Case of Indonesian College Students

Abstract

Background : Teenagers in Indonesia have an open nature and satisfy their desire to exist by uploading photos or videos and writing posts on Instagram. The habit of uploading photos, videos, or writings containing their personal information can be dangerous and potentially cause user privacy problems. Several criminal cases caused by information misuse have occurred in Indonesia. Objective : This paper investigates information privacy concerns among Instagram users in Indonesia, more specifically amongst college students, the largest user group of Instagram in Indonesia. Methods : This study referred to the Internet Users' Information Privacy Concerns (IUIPC) method by collecting data through the distribution of online questionnaires and analyzed the data by using Structural Equation Modelling (SEM). Results : The research finding showed that even though students are mindful of the potential danger of information misuse in Instagram, it does not affect their intention to use Instagram. Other factors that influence Indonesian college students' trust are Instagram's reputation, the number of users who use Instagram, the ease of using Instagram, the skills and knowledge of Indonesian students about Instagram, and the privacy settings that Instagram has. Conclusion : The awareness and concern of Indonesian college students for information privacy will significantly influence the increased risk awareness of information privacy. However, the increase in risk awareness does not directly affect Indonesian college students' behavior to post their private information on Instagram.