Customer Perceptions towards Aquatic Pets and how that Influences Farming/Catching, Trading and Caring for these Animals in the Aquatic Trade Industry from both Fish Farms and Wild Caught Populations

Abstract

One of the best days of my life was when I read the email that said I was hired as a sales assistant for a local aquatic specialist franchise branch. I had wanted to work in a petshop since I was a kid but my studies in Zoology and Genetics were sending my down a different career path and I categorised that as a childhood dream. So you can imagine how 5 years old I felt when I read that email at 31. This experience was well worth the time and it made me more aware how the Aquatic Trade Industry (ATI) operates, the customers’ perception of aquatic organisms and set-ups and how those two factors affect fish farming and wild catching.